Blinkit, a company owned by Zomato, is preparing to launch a ‘Café’ feature designed for speedy snack deliveries. This new service will allow food lovers to enjoy their favorite samosas and chai in under 10 minutes, all from the comfort of their homes. The initiative caters to enthusiasts seeking convenient munching options.
Pilot Launch in Selected Cities
According to sources, the café feature will be introduced in pilot mode in select cities later this month, ensuring rapid deliveries of fast food items like sandwiches, chai, samosas, and more. This move positions Blinkit to compete with rival services like Zepto Café and Swiggy Café.
Competing with Established Players
Zepto initially launched its café feature in Mumbai last year and plans to expand its reach. This delivery app offers breakfast items, including coffee, tea, samosas, and croissants, delivered right to your door.
In contrast, Swiggy has also introduced its café feature to meet customer demands, allowing users to order food with a promise of delivery in just 15 minutes. Recently, Swiggy launched ‘Bolt’ in six cities, focusing on delivering a selection of dishes within a 2 km radius from popular restaurants such as Chaayos, Eatfit, and Starbucks.
Reinforcing Blinkit’s 10-Minute Delivery Strategy
The new Blinkit initiative aims to not only compete with its rivals but also emphasize its commitment to a 10-minute food delivery strategy. The delivery app plans to gradually expand its menu to include popular dishes like pasta and noodles, based on user feedback. Additionally, Blinkit is making significant strides in smaller cities.
This initiative underscores Blinkit’s efforts to thrive in a competitive market while providing easy access to snack items in less than 10 minutes, capitalizing on the rising demand for convenient food options.
