TCL, a prominent global brand in the Television and Home Appliances sector, has recently enlisted the Indian cricket team captain Rohit Sharma, represented by RISE Worldwide line, as its national brand ambassador to enhance its brand presence. By utilizing Sharma’s reputation in the market and his association with the country’s most popular sport, TCL aims to bolster its brand visibility and credibility in the Indian Market, particularly for televisions and washing machines.
With over six titles in the t20 tournament and an impressive performance in the 20-over World Cup, Sharma’s determination to excel in every game aligns seamlessly with TCL’s ‘GO BIG’ marketing strategy, which emphasizes large screen-sized TVs. As India’s GDP has been growing significantly in recent years, customer expectations have also increased. Understanding this, TCL has always focused on delivering an extraordinary experience to its customers. With its remarkable range of large screen-sized TVs, available at competitive prices, TCL has successfully earned the trust of customers seeking a bigger and better viewing experience. Sharma’s commitment to giving his all in every match, combined with TCL’s dedication to sophistication and innovation, makes this exclusive one-year partnership an ideal match.
Expressing his delight at the announcement, Philip Xia, General Manager of TCL India, stated, “We are thrilled to welcome the one and only ‘Hitman’ to the TCL India family. As an esteemed icon, he motivates fans to strive for excellence, just as we push the boundaries of excellence in technology and products with each launch. With the World Cup approaching, Rohit Sharma is undoubtedly the best partner with whom we can grow our Indian community.”
As part of the company’s ambition to connect with its Indian audience and provide an exceptional experience, the partnership will feature impactful online and offline marketing campaigns featuring India’s beloved ‘Hitman’. The collaboration between Rohit Sharma and TCL, representing power, impact, and a tech-savvy lifestyle, will play a key role in solidifying the company’s position as a dynamic player in the consumer electronics market.
Commenting on his partnership with TCL India, Rohit Sharma said, “TCL’s dedication to innovating with bigger and better technology-oriented products is inspiring. With this approach, I am eager to support the company’s efforts to unite the Indian sports community through our shared love for cricket.”
As the captain of the Indian National Cricket team, Rohit Sharma has garnered admiration from a vast number of people who admire his leadership qualities. Just as he likes to play big shots in every game, the brand is also committed to going big with innovation in all TVs and Washing Machines each year. Therefore, by endorsing a TCL product, a significant increase in the target group’s affinity and purchase consideration is anticipated.
TCL Electronics is a rapidly growing consumer electronics company and a leading player in the global TV industry.
