On July 29, 2024, Jayanti Reddy unveiled her highly anticipated collection, “Evocative Nawabi Canvas,” at the Hyundai India Couture Week. Held at the prestigious Durbar Hall of the Taj Palace in New Delhi. The show captivated the audience with its celebration of Hyderabad’s rich cultural legacy. The collection masterfully wove together heritage textiles and antique motifs, reviving the opulence of India’s regal past through approximately 40 stunning ensembles.
Inspired by the grandeur of Nawabi culture, Reddy’s collection showcased traditional embroideries that paid homage to the luxurious lifestyles of historic royalty. Each piece reflected intricate craftsmanship and a deep connection to Hyderabad’s storied heritage. Incorporating zardozi, pearls, and beads to evoke the splendor of the Nizami era. The attention to detail was evident in the elaborate designs and the elegant presentation. It underscored the collection’s commitment to preserving and celebrating India’s sartorial history.
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A highlight of the evening was the appearance of Aditi Rao Hydari as the showstopper. She graced the ramp in a breathtaking gold-embellished peplum top and contemporary sharara, which perfectly captured the fusion of modernity and tradition that Reddy’s collection represents. Hydari’s look was completed with an oversized choker necklace featuring a large, sparkling pendant, and her sleek hairstyle and bronzed makeup complemented the regal aesthetic of the collection.
The event was not only a showcase of exquisite fashion but also a celebration of Indian craftsmanship. The jewellery partner for the show, Kishi Das Jewellery, contributed to the opulence with pieces that harmonized beautifully with Reddy’s creations. The overall presentation highlighted the designer’s ability to blend historical influences with contemporary fashion sensibilities, creating a memorable visual experience for the audience.
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As India Couture Week 2024 progresses, Jayanti Reddy’s collection stands out as a testament to the enduring allure of India’s royal heritage. By reviving traditional textiles and embroidery techniques, Reddy has crafted a collection that resonates with both historical significance and modern elegance, reinforcing her position as a leading figure in Indian couture.
