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Analysis-Starbucks CEO Niccol brought back customers, investors want margins next

Written By: TDG Syndication
Last Updated: September 9, 2026 16:05:06 IST

By Waylon Cunningham NEW YORK, Sept 9 (Reuters) – Brian Niccol's first two years at the helm of Starbucks have been a qualified success as his focus on store improvements and marketing has brought

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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