In today’s fast-paced environment, smartphones have become essential for constant communication. Despite this, many individuals, including Zerodha’s Nithin Kamath, prefer to keep their phones on silent. He recently shared the rationale behind this choice while responding to a social media user’s comment about his company’s approach to notifications and emails for customers.
Kamath posted on Instagram a screenshot of an X post that commended his brokerage firm for not bombarding clients with notifications or emails. The original post stated, “The only broker that never pushes you to trade in any form whatsoever is @zerodhaonline. No notifications, no emails, nothing. It’s remarkable how they have grown so much.”
The Real Reason
Resharing the post, Kamath explained the reasoning behind this policy, even though it occasionally “hurts the business.” He noted, “With everybody chasing ‘engagement,’ we seem to have made many things on the internet annoying and unusable.” He added that the guiding principle of Zerodha has always been, “From Day 1 of Zerodha, ‘don’t do unto others what you don’t want done unto you.’”
He elaborated, “We don’t send an email or a notification unless it’s important. Counter-intuitively, this is why people trust us? Not triggering users to trade hurts the business, but in the long run, it’s good for the customers.”
Kamath further revealed that he keeps his phone on silent due to “annoying calls, notifications, [and] emails.”
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Social Media Reactions
Social media users reacted positively to his philosophy. One user remarked, “Build a product so good that you don’t have to remind your customer that you exist.” Another commented, “Loved it. The depth of what K believes in and what the core philosophy of doing and not doing certain things, truly commendable… best ones were: 1. Only do what is truly useful and meaningful to end users. 2. Don’t do unto others what you don’t want done unto you.”
A third user highlighted, “That’s the beauty of #zerodha and especially the owners who are ethically correct in whatever they do.” However, another user noted, “That’s all right… but people would still hate you if they are making losses anyway.”
According to Forbes, Nithin Kamath has a net worth of $4.7 billion. He co-founded Zerodha, a discount brokerage, with his brother Nikhil Kamath in 2010.