{"id":636234,"date":"2025-08-05T16:18:25","date_gmt":"2025-08-05T10:48:25","guid":{"rendered":"https:\/\/thedailyguardian.com\/web-stories\/-636234\/"},"modified":"2025-08-06T09:00:33","modified_gmt":"2025-08-06T03:30:33","slug":"the-evolution-of-rakhi-design-from-tradition-to-trend","status":"publish","type":"web-story","link":"https:\/\/thedailyguardian.com\/web-stories\/the-evolution-of-rakhi-design-from-tradition-to-trend-636234\/","title":{"rendered":"The Evolution of Rakhi Design: From Tradition to Trend"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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publisher-logo-src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/06\/NewsX-Logo-1.jpg\" title=\"The Evolution of Rakhi Design: From Tradition to Trend\" poster-portrait-src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/cropped-rakhi-2630652_1280.jpg\"><amp-story-page id=\"9d8be127-b03f-4a1f-8fb6-47e809a66259\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#9a3815\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-63d1a77f-92f5-49a8-a871-4c96612b1eeb\">\n<div style=\"position:absolute;width:237.03704%;height:100%;left:-68.51852%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280.jpg\" alt=\"rakhi-2630652_1280\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280.jpg 1280w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-1200x900.jpg 1200w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-1170x878.jpg 1170w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-1024x768.jpg 1024w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-768x576.jpg 768w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-585x439.jpg 585w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-300x225.jpg 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/rakhi-2630652_1280-150x113.jpg 150w\" sizes=\"(min-width: 1024px) 107vh, 238vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:70.55016%;width:76.69903%;height:20.06472%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.6129032258064515% 1.6129032258064515% 1.6129032258064515% 1.6129032258064515%\" id=\"el-c5e6b888-25fb-43b1-b65a-a80d3c6e406d\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8406645569620246% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.533981em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">The Evolution of Rakhi Design: From Tradition to Trend<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.58252%;top:98.54369%;width:48.54369%;height:2.91262%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 11.11111111111111% 11.11111111111111% 11.11111111111111% 11.11111111111111%\" id=\"el-9be2f813-8d88-474e-88a6-e32636e8328d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.0470000000000006% 0;font-family:&quot;BioRhyme&quot;,serif;font-size:0.194175em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">KOMAL SINGH<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:72.81553%;top:85.92233%;width:39.80583%;height:1.61812%;transform:rotate(270deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2195121951219512% 1.2195121951219512% 1.2195121951219512% 1.2195121951219512% \/ 20% 20% 20% 20%\" id=\"el-c34c2949-5c14-4d04-89f5-4ddfea95be2e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.044207317073170604% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.129450em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Image Credit- Goggle<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"332c8017-b29c-4e35-a0ee-f5eb0be845ca\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-07accac4-8704-4e9e-954b-3f853512f50f [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-224e9064-352d-4fda-b822-1c95fc9246f6\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-83f168f5-8e14-4370-9cf8-1a9c4d66b3b6\",\"keyframes\":{\"transform\":[\"translate3d(0px, 171.57292%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b58258\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-07accac4-8704-4e9e-954b-3f853512f50f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-45084dfd-6896-4ae9-a643-8c18ccd8a9ab\">\n<div style=\"position:absolute;width:279.52137%;height:100%;left:-89.76069%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/R-1.jpg\" alt=\"R\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/R-1.jpg 511w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/R-1-300x191.jpg 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/R-1-150x95.jpg 150w\" sizes=\"(min-width: 1024px) 126vh, 279vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.50485%;width:76.69903%;height:24.91909%;opacity:1\">\n<div id=\"anim-224e9064-352d-4fda-b822-1c95fc9246f6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-83f168f5-8e14-4370-9cf8-1a9c4d66b3b6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 171.57292%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.2987012987012987% 1.2987012987012987% 1.2987012987012987% 1.2987012987012987%\" id=\"el-8256c4fa-cc6e-4cea-8806-52eb0d63652a\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6368670886075947% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Rakhi began as a simple cotton or silk thread \u2014 tied by sisters as a sacred bond of protection and love, often blessed by elders and priests<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"321d7ee2-4159-477b-9c4c-ce5c8f0a7198\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-abd92260-9d45-44a5-82fa-1c952981a5b6 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(1.9117646952712875%, 0%) 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class=\"page-fullbleed-area\" style=\"background-color:#bb7b46\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-abd92260-9d45-44a5-82fa-1c952981a5b6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a43f6c6a-6491-445e-993f-d0469b5ec329\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-76.96079%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-5.webp\" alt=\"OIP\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-5.webp 474w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-5-300x200.webp 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-5-263x175.webp 263w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-5-150x100.webp 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.50485%;width:76.69903%;height:29.77346%;opacity:1\">\n<div id=\"anim-a68b272b-8156-45ad-b43b-bedc9a184f99\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cc94da11-7833-4263-bb8e-058dc9e2c9ac\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 143.59906%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.0869565217391304% 1.0869565217391304% 1.0869565217391304% 1.0869565217391304%\" id=\"el-bef37cae-2fe5-4748-a986-0cbf42d59ca4\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6368670886075947% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">By the mid-20th century, rakhi designs began including beads, stones, rudraksha, and cowries \u2014 adding visual appeal while retaining spiritual symbolism<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7a25a645-fbc0-48fc-93a3-339923724391\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d7a75a9f-73ba-4b9e-ac4d-1db8787726f4 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ed3935e3-0ed7-415b-9445-6325c28a2f38\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4acfbbc9-fa50-4c9f-96a2-d6b75b4b2132\",\"keyframes\":{\"transform\":[\"translate3d(0px, 171.57292%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#967b64\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-d7a75a9f-73ba-4b9e-ac4d-1db8787726f4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4fae1d7c-1185-4017-b529-c36ba5efce1a\">\n<div style=\"position:absolute;width:237.03704%;height:100%;left:-68.51852%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-6.webp\" alt=\"OIP\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-6.webp 600w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-6-585x439.webp 585w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-6-300x225.webp 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-6-150x113.webp 150w\" sizes=\"(min-width: 1024px) 107vh, 237vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.50485%;width:76.69903%;height:24.91909%;opacity:1\">\n<div id=\"anim-ed3935e3-0ed7-415b-9445-6325c28a2f38\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4acfbbc9-fa50-4c9f-96a2-d6b75b4b2132\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 171.57292%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.2987012987012987% 1.2987012987012987% 1.2987012987012987% 1.2987012987012987%\" id=\"el-b1af72cd-8f65-4f94-ae2b-b352fb84230a\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6368670886075947% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">In the 1990s, rakhis exploded with color \u2014 featuring plastic cutouts, glitter foam, cartoon characters, and glossy ribbons loved by kids and teens alike<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"dedafb13-0954-4382-9c07-b9c858673c34\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7093a1d7-9557-4257-a421-9e2153fa8823 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0b8933dd-6f8f-4f3f-9377-2a88fcb85413\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-15a40405-99c3-4501-aaec-5e33abf5bfc2\",\"keyframes\":{\"transform\":[\"translate3d(0px, 143.59906%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#272522\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-7093a1d7-9557-4257-a421-9e2153fa8823\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-854c9c74-243c-4c5e-b407-f66b752c1df5\">\n<div style=\"position:absolute;width:265.94982%;height:100%;left:-82.97491%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP.jpg\" alt=\"OIP\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP.jpg 371w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-300x201.jpg 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-263x175.jpg 263w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.50485%;width:76.69903%;height:29.77346%;opacity:1\">\n<div id=\"anim-0b8933dd-6f8f-4f3f-9377-2a88fcb85413\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-15a40405-99c3-4501-aaec-5e33abf5bfc2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 143.59906%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.0869565217391304% 1.0869565217391304% 1.0869565217391304% 1.0869565217391304%\" id=\"el-1dd42b0e-2bb2-4893-bae9-f08263469bc1\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6368670886075947% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">With the rise of e-commerce and gifting culture, designer rakhis made with pearls, gold threads, and even miniature ornaments became a new festive trend<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"59093ecb-9c71-462b-bcad-b2f76b736da4\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-85999806-4a17-4642-abe9-197fe176bb8c [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0247233a-3ccb-4912-8401-bc8c13256702\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b02387f3-b125-493c-abc0-db74a525c522\",\"keyframes\":{\"transform\":[\"translate3d(0px, 171.57292%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d96d5c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-85999806-4a17-4642-abe9-197fe176bb8c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-392b26f9-0e91-4ba4-b00d-068852f628a6\">\n<div style=\"position:absolute;width:263.15328%;height:100%;left:-81.57664%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/festival-snacks_1634268320.avif\" alt=\"festival-snacks_1634268320\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/festival-snacks_1634268320.avif 749w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/festival-snacks_1634268320-585x395.avif 585w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/festival-snacks_1634268320-300x203.avif 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/festival-snacks_1634268320-150x101.avif 150w\" sizes=\"(min-width: 1024px) 118vh, 263vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.50485%;width:76.69903%;height:24.91909%;opacity:1\">\n<div id=\"anim-0247233a-3ccb-4912-8401-bc8c13256702\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-b02387f3-b125-493c-abc0-db74a525c522\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 171.57292%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.2987012987012987% 1.2987012987012987% 1.2987012987012987% 1.2987012987012987%\" id=\"el-533b901e-69e4-4f5c-9bb6-b9ade71c128e\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6368670886075947% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Recent years saw a rise in seed rakhis, plantable rakhis, and biodegradable materials \u2014 blending love with environmental responsibility<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8b006556-0841-436a-a03b-031d0d9e36bb\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b695e1f4-bd35-4b47-8ec6-3763225ef250 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(21.55462171116546%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a2352cf4-e48f-4f57-8245-7dc04d298b6c\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a423ed9f-eb9d-4c51-8816-58116afcaee2\",\"keyframes\":{\"transform\":[\"translate3d(0px, 171.57292%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ab8b97\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-b695e1f4-bd35-4b47-8ec6-3763225ef250\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-416ca10b-28f9-47f9-b9b9-877407964ab9\">\n<div style=\"position:absolute;width:316.04939%;height:100%;left:-14.88744%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-7.webp\" alt=\"OIP\" srcSet=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-7.webp 1024w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-7-768x432.webp 768w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-7-585x329.webp 585w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-7-300x169.webp 300w,https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/08\/OIP-7-150x84.webp 150w\" sizes=\"(min-width: 1024px) 143vh, 317vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.50485%;width:76.69903%;height:24.91909%;opacity:1\">\n<div id=\"anim-a2352cf4-e48f-4f57-8245-7dc04d298b6c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-a423ed9f-eb9d-4c51-8816-58116afcaee2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 171.57292%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.2987012987012987% 1.2987012987012987% 1.2987012987012987% 1.2987012987012987%\" id=\"el-019f3d8e-ee51-4d08-9f3e-378966aaaeab\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6368670886075947% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Tech-savvy gifts like LED-lit rakhis, rakhis with sound chips, or even QR-code wishes began appearing in urban markets and online stores<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0910170d-d7ac-4841-93ca-f5b3182962f8\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-918f7da8-5cfa-4306-b9fa-c52db6af233b [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-42ea1f46-c3fa-4abc-ab7e-17804427f358\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d730991e-7cd7-419f-9b29-1793611bd3c2\",\"keyframes\":{\"transform\":[\"translate3d(0px, 143.59906%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" 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protection<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raksha Bandhan honors the eternal bond between siblings. A sacred thread, heartfelt promises, and timeless love make this festival a cherished celebration across India.<\/p>\n","protected":false},"author":82,"featured_media":636378,"template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","web_stories_publisher_logo":4294,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[10367,12650,12648,12649,12751,2909,12646,5945,10339,10343,12752,12647,12645,10866,12753,12750,10346,10340,12644,10712,2907,2908,12651],"class_list":["post-636234","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Evolution of Rakhi Design: From Tradition to Trend - The Daily Guardian<\/title>\n<meta name=\"description\" content=\"Raksha Bandhan honors the eternal bond between siblings. 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