{"id":629366,"date":"2025-07-28T15:28:38","date_gmt":"2025-07-28T09:58:38","guid":{"rendered":"https:\/\/thedailyguardian.com\/web-stories\/-629366\/"},"modified":"2025-07-28T15:28:51","modified_gmt":"2025-07-28T09:58:51","slug":"labubu-dolls-steal-the-spotlight-at-comiccon","status":"publish","type":"web-story","link":"https:\/\/thedailyguardian.com\/web-stories\/labubu-dolls-steal-the-spotlight-at-comiccon-629366\/","title":{"rendered":"Labubu Dolls Steal the Spotlight at Comic\u2011Con"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Alegreya%3Awght%40700\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 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5px);top:calc(-1.61812% - 5px);width:calc(88.59223% + 10px);height:calc(66.99029% + 10px);opacity:1\">\n<div id=\"anim-709a8f4e-b497-4c4b-8cee-92cda2e9d560\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(0,0,0,1);border-style:solid;border-radius:16.43835616438356% 10.95890410958904% 21.91780821917808% 0% \/ 14.492753623188406% 9.66183574879227% 19.32367149758454% 0%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-b6bef82b-a16e-48a6-ab5d-dca4bd1edf97\">\n<div style=\"position:absolute;width:100%;height:117.55233%;left:0%;top:-8.77617%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/07\/gtqjaptaqaqpde5.jpg\" alt=\"\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:74.75728%;width:71.35922%;height:26.05178%;opacity:1\">\n<div id=\"anim-67ebd1a1-8443-4c60-b9b3-994f5e048a25\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -422.49827%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6802721088435374% 0.6802721088435374% 0.6802721088435374% 0.6802721088435374% \/ 1.2422360248447204% 1.2422360248447204% 1.2422360248447204% 1.2422360248447204%\" id=\"el-d61ceda5-11d8-43dc-b831-b55aac40880b\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7119047619047625% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">These quirky \u201cugly\u2011cute\u201d plush toys dominated attention at Pop Mart\u2019s booth<br \/>\n<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3683bcfc-e951-4785-be61-123363227816\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2d7190b9-853e-4844-8272-ecef7490492b\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":2500,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-89ffa4a6-105a-4052-af83-64392e4c9ed7\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -371.84408%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.45,\"transform\":\"translate3d(0, -104.56255529600001%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.61,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.71,\"transform\":\"translate3d(0, -35.548294048%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.8,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.85,\"transform\":\"translate3d(0, -13.349202472000002%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.92,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.96,\"transform\":\"translate3d(0, -5.800767648%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":1,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"}],\"delay\":1000,\"duration\":2500,\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d5b598\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1d20aa07-2158-4f6a-a51c-a57b35529de3\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:calc(11.40777% - 5px);top:calc(-1.61812% - 5px);width:calc(88.59223% + 10px);height:calc(66.99029% + 10px);opacity:1\">\n<div id=\"anim-2d7190b9-853e-4844-8272-ecef7490492b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(0,0,0,1);border-style:solid;border-radius:16.43835616438356% 10.95890410958904% 21.91780821917808% 0% \/ 14.492753623188406% 9.66183574879227% 19.32367149758454% 0%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-bae139d1-50ca-4825-950d-9fc23fcb1ba7\">\n<div style=\"position:absolute;width:100%;height:118.23183%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/07\/gkvpdz9w4aafd8k.jpg\" alt=\"\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:74.75728%;width:71.35922%;height:30.90615%;opacity:1\">\n<div id=\"anim-89ffa4a6-105a-4052-af83-64392e4c9ed7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -371.84408%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6802721088435374% 0.6802721088435374% 0.6802721088435374% 0.6802721088435374% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-87080e14-2aad-4b1f-bed0-b7b0bbc12a46\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7119047619047625% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Celebs like Rihanna, Dua Lipa, Lizzo, and Blackpink\u2019s Lisa helped make Labubu a global trend<br \/>\n<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"db5e645a-1e5e-499c-a4b7-5262595c19e6\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-35e65162-2bd5-449f-906b-71aecf33b5fd\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":2500,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-249759df-dede-421d-accb-7d06368ca05d\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -502.49777%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.45,\"transform\":\"translate3d(0, -141.302372924%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.61,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.71,\"transform\":\"translate3d(0, -48.038786812000005%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.8,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.85,\"transform\":\"translate3d(0, -18.039669943%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.92,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.96,\"transform\":\"translate3d(0, -7.838965212%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":1,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"}],\"delay\":1000,\"duration\":2500,\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d5b598\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d6762a51-14df-404f-a804-04284ca31e51\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:calc(11.40777% - 5px);top:calc(-1.61812% - 5px);width:calc(88.59223% + 10px);height:calc(66.99029% + 10px);opacity:1\">\n<div id=\"anim-35e65162-2bd5-449f-906b-71aecf33b5fd\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(0,0,0,1);border-style:solid;border-radius:16.43835616438356% 10.95890410958904% 21.91780821917808% 0% \/ 14.492753623188406% 9.66183574879227% 19.32367149758454% 0%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-98d6daa1-3fb8-4f6d-bca1-7612773329cd\">\n<div style=\"position:absolute;width:100%;height:117.78328%;left:0%;top:-8.89164%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/07\/gtqjap6aaaahbmq.jpg\" alt=\"\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:74.75728%;width:71.35922%;height:20.87379%;opacity:1\">\n<div id=\"anim-249759df-dede-421d-accb-7d06368ca05d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -502.49777%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6802721088435374% 0.6802721088435374% 0.6802721088435374% 0.6802721088435374% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%\" id=\"el-2d3ff11f-6d06-4d48-a73e-a31c8cc607a1\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7119047619047625% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Labubu is mischievous-looking: furry, wide-eyed, and sporting a toothy grin<br \/>\n<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d79cf392-091b-4f58-87e0-0a7abd796436\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-573489f0-5987-4413-85f6-058f37385600\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":2500,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c941362b-ba24-4468-9192-32081ef7f5dd\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -502.49777%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.45,\"transform\":\"translate3d(0, -141.302372924%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.61,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.71,\"transform\":\"translate3d(0, -48.038786812000005%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.8,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.85,\"transform\":\"translate3d(0, -18.039669943%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.92,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.96,\"transform\":\"translate3d(0, -7.838965212%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":1,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"}],\"delay\":1000,\"duration\":2500,\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d5b598\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-85e04551-c6e3-4d34-b39f-184d2c9d2bc2\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:calc(11.40777% - 5px);top:calc(-1.61812% - 5px);width:calc(88.59223% + 10px);height:calc(66.99029% + 10px);opacity:1\">\n<div id=\"anim-573489f0-5987-4413-85f6-058f37385600\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(0,0,0,1);border-style:solid;border-radius:16.43835616438356% 10.95890410958904% 21.91780821917808% 0% \/ 14.492753623188406% 9.66183574879227% 19.32367149758454% 0%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-73364d90-70ad-4775-bc82-46303acf42a8\">\n<div style=\"position:absolute;width:100%;height:110.10618%;left:0%;top:-5.05309%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/07\/labubu-outfit-outfit-only-prior-686235077-2668x.webp\" alt=\"\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:74.75728%;width:71.35922%;height:20.87379%;opacity:1\">\n<div id=\"anim-c941362b-ba24-4468-9192-32081ef7f5dd\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -502.49777%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6802721088435374% 0.6802721088435374% 0.6802721088435374% 0.6802721088435374% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%\" id=\"el-bea76fbe-ad46-4e2c-b98b-e3acd580d717\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7119047619047625% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Sold in mystery blind boxes\u2014part collectible fun, part game of chance<br \/>\n<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"00360158-8761-4003-9f51-62198d61a7d7\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-020a8b90-519a-452d-b07a-aeebe056cc78\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":2500,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-927f6ce6-70ad-40cc-a2a7-5f611d28d795\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -371.84408%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.45,\"transform\":\"translate3d(0, -104.56255529600001%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.61,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.71,\"transform\":\"translate3d(0, -35.548294048%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.8,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.85,\"transform\":\"translate3d(0, -13.349202472000002%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.92,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.96,\"transform\":\"translate3d(0, -5.800767648%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":1,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"}],\"delay\":1000,\"duration\":2500,\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d5b598\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4b915ca6-70f0-4efd-8eb6-3fc6b9c5d7a9\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:calc(11.40777% - 5px);top:calc(-1.61812% - 5px);width:calc(88.59223% + 10px);height:calc(66.99029% + 10px);opacity:1\">\n<div id=\"anim-020a8b90-519a-452d-b07a-aeebe056cc78\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(0,0,0,1);border-style:solid;border-radius:16.43835616438356% 10.95890410958904% 21.91780821917808% 0% \/ 14.492753623188406% 9.66183574879227% 19.32367149758454% 0%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-31e29daa-7eab-4fda-8e4c-71a518ef4a24\">\n<div style=\"position:absolute;width:113.42466%;height:100%;left:-6.71233%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/07\/pop-mart-the-monsters-labubu-time-to-chill-vinyl-plush-doll-my-store-2.webp\" alt=\"\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:74.75728%;width:71.35922%;height:30.90615%;opacity:1\">\n<div id=\"anim-927f6ce6-70ad-40cc-a2a7-5f611d28d795\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -371.84408%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6802721088435374% 0.6802721088435374% 0.6802721088435374% 0.6802721088435374% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-42877fef-91cb-44f2-8f55-73c68d72fc02\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7119047619047625% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Created in 2015 by Kasing Lung, Labubu is inspired by Nordic mythology and belongs to \u201cThe Monsters\u201d family<br \/>\n<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8453f2cb-4cb8-4bde-b291-77ff402fd266\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a5a24e0f-872c-43ef-a107-15fa25707a5b\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":2500,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d54790b9-87e6-46be-bc82-122de3041669\",\"keyframes\":[{\"offset\":0,\"transform\":\"translate3d(0, -502.49777%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.29,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.45,\"transform\":\"translate3d(0, -141.302372924%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.61,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.71,\"transform\":\"translate3d(0, -48.038786812000005%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.8,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.85,\"transform\":\"translate3d(0, -18.039669943%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":0.92,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"},{\"offset\":0.96,\"transform\":\"translate3d(0, -7.838965212%, 0)\",\"easing\":\"cubic-bezier(.5, 0, 1, 1)\"},{\"offset\":1,\"transform\":\"translate3d(0, 0%, 0)\",\"easing\":\"cubic-bezier(0, 0, .5, 1)\"}],\"delay\":1000,\"duration\":2500,\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d5b598\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ea1835af-54b2-46eb-9b49-7e3e7cc214fe\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:calc(11.40777% - 5px);top:calc(-1.61812% - 5px);width:calc(88.59223% + 10px);height:calc(66.99029% + 10px);opacity:1\">\n<div id=\"anim-a5a24e0f-872c-43ef-a107-15fa25707a5b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:5px 5px 5px 5px;border-color:rgba(0,0,0,1);border-style:solid;border-radius:16.43835616438356% 10.95890410958904% 21.91780821917808% 0% \/ 14.492753623188406% 9.66183574879227% 19.32367149758454% 0%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-c47f1af8-299c-421b-88a8-33971666bd00\">\n<div style=\"position:absolute;width:113.42466%;height:100%;left:-6.71233%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/thedailyguardian.com\/wp-content\/uploads\/2025\/07\/buy-cute-labubu-monsters-plushies-at-bear-hugs-91844.webp\" alt=\"\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:74.75728%;width:71.35922%;height:20.87379%;opacity:1\">\n<div id=\"anim-d54790b9-87e6-46be-bc82-122de3041669\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -502.49777%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6802721088435374% 0.6802721088435374% 0.6802721088435374% 0.6802721088435374% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%\" id=\"el-49a96d55-34ea-4af7-b3d0-102512343589\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7119047619047625% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Pop Mart saw North American sales in Q1 2025 exceed all of 2024 revenues<br \/>\n<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Labubu dolls became the unexpected stars of San Diego Comic-Con 2025. Fans rushed to the Pop Mart booth for a chance to buy the wildly popular \u201cugly-cute\u201d plush toys, which have gone viral<\/p>\n","protected":false},"author":75,"featured_media":629384,"template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","web_stories_publisher_logo":4294,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[8533,8540,2909,4100,4099,8537,8538,8536,3506,8539,8531,2907,2908,8541,8534,8532],"class_list":["post-629366","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Labubu Dolls Steal the Spotlight at Comic\u2011Con - The Daily Guardian<\/title>\n<meta name=\"description\" content=\"Labubu dolls became the unexpected stars of San Diego Comic-Con 2025. Fans rushed to the Pop Mart booth for a chance to buy the wildly popular \u201cugly-cute\u201d plush toys, which have gone viral\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Labubu Dolls Steal the Spotlight at Comic\u2011Con\" \/>\n<meta property=\"og:description\" content=\"Labubu dolls became the unexpected stars of San Diego Comic-Con 2025. 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