Though Donald Trump has routinely written off India’s economy as “dead” and threatened steeper tariffs, his family business is quietly deepening its hold on the nation’s luxury real estate segment. The Trump Organization, in partnership with Indian developers, is taking a big bet on Gurgaon and Noida, where demand for super-premium housing is skyrocketing.
Trump Towers in Gurgaon: A Luxury Statement
The initial Trump Towers Delhi NCR project in Sector 65, Gurgaon, that debuted in 2018 with Tribeca and M3M has recorded over ₹2,000 crore of bookings. Boasting 250 high-end flats priced between ₹5 crore and ₹9 crore, the project trended when 20 flats worth ₹150 crore were booked on day one. Possession of the flats is now anticipated within the next few months.
Pleased with this achievement, the Trump Organization launched its second venture in this year so far Trump Residences in Sector 69, Gurgaon. This partnership with Tribeca and Smartworld, a subsidiary of M3M, consists of two 51-storey skyscrapers with 298 apartments. Priced between ₹8 crore and ₹15 crore and penthouses up to ₹125 crore the project is fully sold out, bringing in ₹3,250 crore.
Third Project in the Pipeline: Noida Enters the Ranks
After the back-to-back success in Gurgaon, Noida’s Sector 94 is being earmarked for Trump Towers. This would make the NCR one of the few locations outside New York to have multiple Trump-branded developments. Eric Trump, executive vice president of The Trump Organization, commented that the speed of expansion is not only a reflection of brand strength but also of “tremendous confidence in Gurgaon’s future.”
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Partnership Model Fuelling Growth
Tribeca provides branding, design, and sales leadership for Trump developments in India, with Smartworld overseeing development and customer experience. M3M acts as the local execution partner in Gurgaon and the future Noida project. With this approach, the Trump Organization can concentrate on its international branding while tapping into local know-how.
Buyers perceive Trump-branded homes as investments in luxury as well as equity. A buyer explained that the prices had almost doubled in a span of just a few years, describing it as “a statement of lifestyle and foresight.”
India: The Trump Brand’s Biggest Overseas Market
Outside NCR, Trump Organization has residential and commercial developments in Mumbai, Pune, Kolkata, and Hyderabad, with its inaugural commercial venture in Pune coming out earlier this year. Currently, India is the biggest international real estate market for the Trump brand, even as Donald Trump keeps lambasting the country’s economy on the political front.
