Louisiana Attorney General Liz Murrill has sued Roblox Corporation, saying the gaming platform is unsafe for children and is full of sexual predators. She says Roblox prioritises profits and user growth over child safety, despite claiming to be the top gaming site for kids and teens.
The lawsuit comes at a time when Roblox is expanding its advertising business with major partners like Google, sparking new concerns about brand safety.
Serious Child Safety Problems
The lawsuit says Roblox has weak safety checks in the 21st Judicial District Court in Livingston Parish. The case was filed on August 14, 2025.
Users can sign up with only a birthdate, username, and password. There is no need for parental consent or ID verification. This makes it easy for predators to pretend to be kids, and for children to lie about their age.
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The complaint mentions a July 15, 2025, case in Livingston Parish. Police arrested someone with child sexual abuse material who used Roblox and voice-altering tech to lure children.
Roblox also hosts games with sexual or disturbing content, yet labels them as “suitable for all ages.” Titles include “Escape to Epstein Island,” “Diddy Party,” and “Public Bathroom Simulator Vibe.” The lawsuit says there are hundreds of accounts linked to Jeffrey Epstein and Sean “Diddy” Combs.
Ad Growth Despite Allegations
Even with these problems, Roblox is growing fast in advertising. Roblox has deals with tech companies like Google and others to place ads aimed at Gen Z. In Q2 2025, Roblox made $1.08 billion, up 21% from last year. Nearly 100 publishers now use Google’s rewarded video ads. Roblox also signed licensing deals with Netflix, Sega, Lionsgate, and Kodansha.
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This lawsuit puts marketers in a tough spot. Advertising on Roblox reaches millions of young users, but also risks bad publicity. Deals with PubMatic and Google may face more review as the case moves forward.
How Predators Use the Platform?
The lawsuit says Roblox’s design makes it easy for predators to contact children. They can send direct messages or chat in games. Filters can be bypassed with symbols or numbers. Predators often start on Roblox and then move kids to other apps like Snapchat or Discord.
Roblox has about 3,000 moderators, far fewer than TikTok’s 40,000 for a larger user base. Many Roblox moderators are contractors overseas and say they are overloaded with reports.
Weak Safety Changes
Roblox announced new safety rules in November 2024. These limits under-13 users from messaging outside games and add more parental controls.
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But Louisiana says these are only “window dressing” to protect the stock price after a damaging short-seller report. Predators can still message kids during games, leaving big safety gaps.
