Kanika Bali & Fatima Naqvi bringing gender equality in Finance

Two women in Finance are set to revolutionize the global finance sector with their innovative FinTech expertise and a strong focus on gender equality. “Our mission extends beyond conventional financial services. We are dedicated to empowering women, aiming to staff our offices with an impressive 90% female workforce. This bold move challenges stereotypes about women’s proficiency in financial roles, emphasizing the vast potential that remains untapped”, said Kanika Bali and Fatima Naqvi at the launch of their international operations alongwith their UK partner Manu Gupta.
At the core of their mission is the belief that a professional services firm can be a game-changer for SMEs and startups by introducing automation. Through advanced technologies and expert insights, Optimyze Finance assists the businesses in reducing costs, streamlining financial processes, boosting efficiency, making informed decisions, managing risks, and identifying growth opportunities.
Dr. B.R Ambedkar’s wise words underscore their commitment: “The progress of a society can be measured by the degree of the progress woman has achieved.” Kanika emphasizes that women possess qualities such as multitasking, prudence, creativity, and risk aversion, making their contributions to the finance sector invaluable. While Fatima’s dedication to sustainability and women empowerment extends beyond Optimyze Finance, manifesting in her non-profit organization, “Amroha Say,” which has positively impacted over 275 women in rural and semi-urban areas of Uttar Pradesh.
Partnering with women-led firms is a strategic choice for Manu Gupta, recognizing the underrepresentation of women in finance leadership. He appreciates the rational, cost-conscious, and budgeting skills that are often inherent in women.
The firm also places a strong focus on sustainability and Environmental, Social, and Governance (ESG) reporting. In an era where stakeholders and investors prioritize ESG information, our expertise in ESG reporting and sustainability audits will be a valuable asset to companies seeking to attract investors and satisfy stakeholders.
Robotic Process Automation (RPA), Sustainable Reporting, AI in Finance, Fraud Mitigation, Sustainability Audits, Raising Capital, Reducing Cost of doing business, Global Financial Compliance and implementing International Financial Reporting Standards (IFRS), are among the services provided by them for Corporates, NGOs, SMEs and Startups.
The firm’s commitment to gender equality, sustainability, and technological advancement makes them a trailblazer in the professional services industry. Their innovative approach and diverse expertise promise to transform businesses and promote a more inclusive and responsible financial landscape.