Sadly, Fratelli unveiled its revolutionary idea, wines in a can, just a couple of days after the tragic premature passing away of its 43-year-old co-founder, Kapil Sekhri. But the soft-spoken, forever-gentlemanly Sekhri couldn’t have asked for a better send-off from this world. The wines—Tilt (white, red, bubbly and rose) and Noi (spritzer)—in aluminium cans not only address the concerns of environmentalists because these are 100 per cent recyclable, but also taste refreshingly good and are easy to serve.
That should silence any possible criticism from wine snobs (and wine classicists), who are likely to choke over the idea of the drink being sold in lowly cans. This, though, I believe, is the future of wine—especially if it has to get the Millennials and Generation Z to warm up to the idea of drinking it. In India, these two critical demographics, which are at present besotted by gin, seem to consider wine either as a mystery drink, or as some fuddy-duddy ritual befitting their parents’ generation.
Produced and canned at the Fratelli vineyards in Baramati, Sholapur, Sangli and Nashik, and sold in 20 states, the 250ml cans of Tilt and Noi are priced between Rs 175 and Rs 200. Serve them cold or chilled, and you have the best antidote to the kind of weather we live with across nine months in a year.
