Jan 15, 2025
Maha Kumbh 2025: Brands Dive Into the World's Largest Religious Gathering
An estimated 40-45 crore people are expected to visit the Maha Kumbh 2025 over 45 days, making it a major business opportunity for corporations and entrepreneurs
Over 5.15 crore devotees have gathered at the Sangam, with corporations tapping into the opportunity to engage millions of pilgrims and tourists
Dr. Nomita P Kumar of GIDS, Lucknow, called the Maha Kumbh a global phenomenon, highlighting the seamless blend of culture and commerce
A 100 x 130 ft plot was leased for Rs 1.22 crore to create a food court, with vending zones across all 25 sectors for stalls and restaurants
Brands like Parag, Amul, and Coca-Cola have launched marketing campaigns, while kiosks from Mother Dairy, Parle, and Reliance offer diverse food options
Devotee Sunil Kumar noted the stalls and mentioned Domino's and Pizza Hut at the VIP ghat for foreign visitors
A Naga sadhu, covered in ash, sits in his camp during Mahakumbh 2025 at Mahakumbh Nagar in Prayagraj on Sunday
Major brands, like Dabur, have set up booths at the Kumbh to promote products like Chyawanprash, Honey, and Red Paste
ITC showcases Bingo! snacks, Mangaldeep Agarbatti, and virtual Kumbh experiences. NIINE, with Vatsalya, distributes free sanitary pads to women at kiosks
ICICI Bank offers banking services and a mobile ATM at the mela, praised by pilgrim Sunil Kumar. Bank of Baroda launched its UPI app, Bob Epay, for tech-savvy devotees
Companies are engaging pilgrims through branded lounges, VR zones, and campaigns. The Maha Kumbh 2025 highlights both cultural heritage and economic significance
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