Gen Z’s Language Evolution: The Best Slangs of 2024

"Demure," meaning modest or reserved, made a major comeback in 2024, particularly in fashion and aesthetics discussions

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"Pookie," a term of endearment for someone irresistibly adorable, was revived by Gen Z couples in 2024, evolving from a pet or baby nickname

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"Brain rot" became popular in 2024 to describe the negative effects of consuming excessive low-quality content, particularly on social media

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"Delulu," short for delusional, describes someone with unrealistic beliefs or expectations

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"Main character energy (MCE)" refers to a person’s attitude and behavior resembling the protagonist in a story or movie

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"Ate" is slang for doing something exceptionally well or deserving praise, often used to show admiration

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"It's giving" is used to describe the vibes or energy someone or something is giving off, becoming a popular commentary tool in 2024

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"Girl math" is an internet meme describing how some people, often women, justify their spending decisions

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"Beige flag" refers to quirky behavior that isn't necessarily good or bad, based on the dating terms "green flag" and "red flag"

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"Doom scrolling" refers to endlessly scrolling through bad news online, despite feeling anxious or upset

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