Will You Try Japan’s Newly Launched Chilled ‘Drinkable Mayo’?

For mayonnaise enthusiasts, there’s a new offering from Japan that’s turning heads—and stomachs. Lawson, a prominent Japanese convenience store chain, has introduced Nomu Mayo (literally “Drinkable Mayo”), a chilled beverage priced at ¥198 (approximately £1.08). Packaged in a sleek cup adorned with a playful squeeze-bottle design, it has been marketed as a “chilled drink mayo fanatics have long been waiting for.”

Not Quite Mayo

Despite its name, Nomu Mayo isn’t exactly mayonnaise. The drink’s label highlights ingredients like milk-based foods, mayonnaise-flavoured seasoning, and processed whole eggs. However, early reviews suggest it tastes surprisingly similar to the classic condiment.

One reviewer from Gigazine remarked on its uncanny resemblance to mayonnaise, though they noted that it might fall short for fans accustomed to the richer, thicker taste of Japanese mayo.

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Social Media Reactions

The drink’s launch has sparked a whirlwind of reactions online, with opinions sharply divided. One X (formerly Twitter) user expressed uncertainty, saying, “I can’t decide if this is genius or a crime against food. Maybe both?” Another joked about Japan’s mayo obsession, quipping, “My taste buds are confused, but my curiosity is piqued. I need answers!”

While some comments found humor in the novelty—“Relax, it’s just savoury eggnog,” quipped one user—others were more skeptical. One curious commenter speculated, “I have a feeling it’s just a yoghurt drink.” However, the concept was a step too far for some mayonnaise fans, with one person admitting, “As someone who puts mayo on everything, even I’m scared to try this.”

Japan’s love for mayonnaise is well-documented, with the condiment making appearances in dishes like sushi, rice balls, and pizza. But Nomu Mayo is proving to be a polarizing addition, leaving many to wonder if the world is ready for mayonnaise in drinkable form.