The 'Man Mum' trend is a contemporary social phenomenon observed in major Chinese cities, where young men offer non-romantic, comforting hugs to women for a fee.(Image Source: X)
A fascinating new social phenomenon has taken hold across China's bustling urban centers: the 'Man Mum' phenomenon.
This unusual service entails muscular, often gym-trained young men offering non-sexual hugging services to women. The practice has sparked widespread online debate, underlining the tremendous pressures of modern Chinese life and the growing need for simple, physical comfort.
The essence of the trend is to sell customers usually young women experiencing high levels of stress either academically or professionally a fleeting instant of emotional release.
Customers can pay a small fee of 20 to 50 yuan (about $3 to $7) to schedule a comforting hug lasting for five minutes. In the blink of an eye, what began as an emotional release over the internet has turned into a one-of-a-kind, paid micro-industry based on temporary solace.
Also Read: Tej Pratap Yadav’s 2015 Swearing-In Moment Reignites Debate Goes Viral | WATCH
The 'Man Mum' trend is a contemporary social phenomenon observed in major Chinese cities, where young men offer non-romantic, comforting hugs to women for a fee.
This practice has emerged primarily as a response to the intense academic and workplace stress faced by young urban women, providing a simple, temporary form of emotional relief.
The rapid adoption of the 'Man Mum' trend points to a number of key benefits it provides in a high-stress society:
Emotional Stress Reduction: Instant emotional decompression is the main attraction. A short, soothing embrace is scientifically believed to release oxytocin, the "cuddle hormone," which decreases cortisol, or the stress hormone, granting a short-term escape from anxiety and academic pressure.
A Sense of Companionship: To many young people living alone in large, anonymous cities, the 'Man Mum' can briefly offer a controlled form of human warmth and companionship without the complications or commitment of a romantic relationship or deep friendship.
Low cost (20 to 50 yuan) or ₹249 – ₹622 Indian Rupees and a short duration make it accessible. It is meant to provide affordable, quick fixes for wellness while standing between professional therapy and casual social interaction.
Also Read: World’s Longest Fart? Man Sets 40-Second Record, Video Goes Viral| Watch
