This includes the new Britannia campaign of “Nature Shapes Britannia”-the leading food brand, making waves on the internet. Finally, it does not talk of putting up any boards-its design stands in complete cohesion with nature-nature is unchanged, and there is no loss to the surroundings.
The posters of the popular toilet soap have been designed to resemble the silhouettes of local trees. In places like Hyderabad, Kolkata, Meerut, and Pune, the Nag Kesar, Neem, Mango, and Peepal trees have been adopted. It is a step by Britannia towards environmental harmony, and people on social media have lauded the campaign for the creativity and thoughtfulness behind it.
One X (formerly Twitter) user commented in utter amazement, “THIS BLEW MY MIND! I was totally confused when I saw this weird billboard. Took me a while to realize it was shaped like the tree. Love this initiative by Britannia.” Another user appreciated the environment, saying, “It’s very thoughtful to shape their billboards according to the tree without cutting them.
THIS BLEW MY MIND!
I was confused when I came across this weird billboard.
It took me a moment to realize it was designed according to the tree’s shape.love this initiative by Britannia 🫡 pic.twitter.com/Fpz9BkJ1CM
— kashmira (@lowkeyloud_) January 9, 2025
Loved the idea behind Britannia’s latest ‘Nature Shapes Britannia’ campaign 🌱! It’s refreshing to see brands take sustainability seriously by integrating eco-friendly, biodegradable billboards that align with the natural contours of trees 🌳. This innovative approach not only… pic.twitter.com/lLRzhL1tfw
— Agam Chaudhary 🙌 (@mail4agam) January 9, 2025
no way my dumbass thought this britannia ke billboards was torn by their competitors 😭
but jokes apart it’s very thoughtful to shape their billboards according to the tree without cutting them pic.twitter.com/CkQ6wjQ21d
— Vanshita (@yourswriterly) January 9, 2025
The campaign has even initiated online debate, with many now urging other brands to think of greener forms of advertising. A Pune citizen tweeted, “These billboards made me smile. It proves that big brands can think small when it comes to nature.”
In its campaign, the company was unique in that it combined sustainability and marketing, which indicated how brands can creatively integrate the former. “This is how marketing should be—creative, impactful, and kind to nature,” noted one appreciative netizen.
