Blinkit Delivers 7x More Grapes on New Year’s Eve as Indians Embrace Viral ’12 Grapes’ Tradition
01 Jan 2025 12:34 PM IST
On New Year's Eve, grapes unexpectedly became a top order on Blinkit, surprising CEO Albinder Dhindsa. The trend stemmed from a viral Spanish tradition, "12 grapes of luck," believed to bring prosperity. Social media further fueled the craze, making grapes a party essential.