The creator behind the viral clip is known online as Bud Wiser, and she describes herself as a party girl. (Photo: X/w0rdgenerator)
A simple two-second makeup video has turned an unknown creator into one of the most viral faces on the internet this month. The clip, posted casually from an auto-rickshaw, has exploded across X with tens of millions of views. Social media users are now trying to decode how such a short clip could take over the platform, spark meme trends, start money-making debates, and push a regular user into sudden stardom.
Her rise shows how unpredictable the social media algorithm can be, and how fast a creator’s life can change overnight.
The creator behind the viral clip is known online as Bud Wiser, and she describes herself as a party girl.
Her two-second video, captioned "Makeup ate today", was posted on November 2, 2025, and has now crossed 85.9 million views on X.
Nothing unusual happens in the video, yet it has taken the internet by storm. Users are confused about the reason behind its massive engagement, and many are now trying to crack the algorithm by resharing it repeatedly.
The unexpected popularity has led to thousands of memes, reactions, and even fundraising posts using her viral reach.
X users quickly began calculating the possible payout from the viral clip.
Shubh posted the video and wrote, "She received a grand payout of $4237 (Rs 3.76 lakh)."
Another user, Prayag, predicted, "Based on my calculations and my experience on this platform, this girl will receive more than Rs 5 lakh as a payout from this tweet."
Many users even joked that she could buy an auto with the income from the clip.
In an interview with The Juggernaut, the creator was identified as Priyanga. She expressed her disbelief at the sudden attention, "I was expecting 1,000 likes max. It's out of control now."
She also admitted that constant visibility is exhausting, "I do get tired of seeing my face over and over again. I don't know if I have it in me to create content."
She later shared that her parents are unaware that she has gone viral.
While many are celebrating her viral moment, trolls have targeted her with comments about her appearance and personality.
In response, she wrote, "I've seen so much discourse about me, what I look like, my personality, and so on in the past few days, and I just want to remind you all that you don't know me! Stop projecting your fantasies onto me and maybe consider that I'm a real person!"
Some users reposted her clip to bring attention to social causes.
A woman seeking donations for her friend’s aunt, who is battling liver cancer, reshared the video to reach more people. Priyanga boosted the post with a retweet.
No one has a clear answer, but the unpredictability of the internet, combined with the short, catchy, aesthetic nature of the clip, seems to have worked in her favour.
Her sudden success has sparked discussions about algorithms, luck, and the randomness of viral culture.
