How This US TikToker Makes $1 Million A Year From A Fictional Restaurant

Drew Talbert, a popular TikToker with over a million followers, has achieved remarkable success with his fictional restaurant, Bistro Huddy. Launched in 2020, the concept features Talbert performing comedic sketches as various restaurant staff members, including the manager Terry, cook Pickles, hostess Amber, and bartender Clint.

Talbert’s creativity has led to impressive financial success, with an annual income of $1 million from his Bistro Huddy venture. “We put ourselves in a financial situation we could have only dreamed of five years ago. We went from month to month, barely scraping by, to now be able to save for retirement,” Talbert shared with NBC News.

In addition to his TikTok earnings, Talbert sells Bistro Huddy merchandise and partners with various brands. His background includes 22 years of restaurant work, auditions for acting roles, and teaching at a local improv-and-sketch comedy school. His wife’s introduction to TikTok sketches inspired him to leverage his comedy skills on the platform.

Talbert’s series has sparked a dedicated fanbase, with users creating their own edits, imagining new storylines, and even turning the content into animated cartoons. A Bistro Huddy Fandom wiki page provides detailed character biographies. Alongside his TikTok success, Talbert has 777,000 followers on Instagram.