The 'Good Genes' sorority rush trend gains traction on Rushtok, coinciding with debates over Sydney Sweeney's American Eagle jeans ad and its portrayal of beauty standards.
'The annual Rushtok season, where college students share sorority recruitment videos online is in full swing. But this year, a new phrase, 'good genes', is surfacing in viral clips, sparking fresh debate.
“They have great genes!” one user commented under a trending video.
This comes as Euphoria star Sydney Sweeney faces backlash over her American Eagle jeans ad. In the ad, Sweeney says, 'my jeans are blue', followed by the line 'Sydney Sweeney has great jeans'. Many critics argue it plays on the words jeans and genes, promoting exclusionary 'Aryan beauty standards'.
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Now, Rushtok videos appear to be leaning into that controversy, and in some cases, flipping it.
Social media users on X have been sharing clips of sorority rush events across the U.S., adding their own commentary.
One account posted, “Great Genes are BACK in the Golden Age of America…Sororities around the country are going viral posting videos of ‘Good Genes.’”
Another wrote, “Sorority sisters with good genes at the University of Oklahoma are getting geared up for rush with some cute and fun country dancing. They’re happy, wholesome, and classic America. Nothing is more triggering to leftists.”
A third chimed in, “These sorority sisters are real beautiful women with good jeans, rocking the American 🇺🇸 spirit…Bye bye woke and angry liberal women.”
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One X user broke it down: “Across universities from Oklahoma to Alabama, from LSU to Florida State, stunning clips of all-American girls…are going wildly viral. What started as a TikTok trend is now becoming a campus-wide cultural tradition.”
They described universities 'prepping lighting, rehearsing entrances, and curating fashion' like a Netflix pilot, calling it 'a return to traditional American beauty' for some, and 'a reminder of charm, unity, and optimism' for others.
ALSO READ: Donald Trump Reacts to Sydney Sweeney’s Eagle Ad
The videos are real sorority rush clips, however, there’s no evidence that 'Good Genes' is an official theme. For example, Oklahoma’s Chi Omega event 'Head over boots for Chi O', the source of one viral video made no mention of 'Good Genes'. The phenomenon is still part of Rushtok.
Rushtok is TikTok-driven trend where potential new members (PNMs) document each stage of sorority recruitment. Originally a niche online activity, Rushtok has grown into a social media subculture and even inspired a Max documentary.
