‘Can’t Speak Kannada? Join Us In Delhi!’ This Company CEO’s Hiring Post, ‘NCR Is Better’

Bengaluru, widely recognised as India’s tech hub, is often regarded as the birthplace of many successful startups and tech innovations. However, as the city continues to grow and attract people from across the country, it faces mounting infrastructure challenges. From worsening traffic congestion to deteriorating roads and rising rent prices, the growing influx of migrants has put considerable strain on the city’s infrastructure. As Bengaluru struggles to accommodate its increasing population, another contentious issue has emerged: language.

The Growing Language Divide in Bengaluru

Over the past few years, a strong push to promote Kannada has sparked tensions, with many migrant workers feeling the pressure to adapt to the local language. Stories of harassment for not speaking Kannada have surfaced, with incidents ranging from auto-rickshaw drivers refusing service to non-Kannada speakers, to vandalism of English signboards and shopkeepers overcharging Hindi-speaking customers.

Despite these challenges, Bengaluru continues to lead as the nation’s IT hub, drawing thousands of workers from all over India. The city’s booming job market ensures that people continue to move to the Silicon Valley of India in search of career opportunities, even in the face of these social tensions.

Controversial CEO Post Stokes the Language Issue Debate

In the midst of this, a hiring post by Vikram Chopra, CEO of Cars24, has sparked a fierce debate over Bengaluru’s language issue. Chopra’s post, which was shared on professional networking sites like LinkedIn and X, humorously targeted the language barrier in Bengaluru by addressing engineers who struggled with Kannada. His post read: “Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (come to Delhi).” Chopra also extended an invitation to engineers seeking to stay “closer to home” in Delhi NCR, stating that his company was hiring engineers and that the city is “better” than Bengaluru.

Mixed Reactions to the Post

The hiring post quickly ignited a debate online, with reactions ranging from praise to criticism. While some users appreciated the lighthearted nature of the post, others found it distasteful and divisive. One user, identified as “Bengaluru Man,” criticized the ad, calling it “tasteless” and stating that it reflected poorly on the company’s brand and culture. On the other hand, some people supported Chopra’s initiative, acknowledging the struggles of migrants and appreciating the notion of staying close to family.

Another comment even sarcastically thanked Chopra for his efforts to decongest Bengaluru, urging other business leaders to follow suit.

Balancing Migration and Regional Identity

The incident highlights a growing divide in Bengaluru over the challenges of balancing the city’s need for skilled migrant labor with the preservation of local identity. While Bengaluru’s booming economy continues to offer lucrative job opportunities, the increasing number of migrants has intensified local debates over language, identity, and inclusivity.

As the city grapples with these issues, it remains to be seen how businesses and the government will address the concerns of both the local population and migrant workers who call Bengaluru their home.