Blinkit Adds Idli-Dosa Batter After Chennai Man’s Feedback | Viral

Have you ever felt the frustration of searching for a specific item from a particular brand on a quick commerce platform, only to come up empty-handed? If so, you’re not alone. A man from Chennai experienced this exact issue and decided to get creative. He tagged the platform’s CEO on social media, humorously asking, “Why are you making me spend my money with your competitors?” Within a week, the product was added to the platform’s inventory.

“Hey Albinder, the most popular idli and dosa batter brand in Chennai is Thaayar, and you don’t have them on Blinkit. Why are you forcing me to give my money to your competition?” wrote X user Narayanan Hariharan, sharing a screenshot of the app.

Check out his post on X here:

Dhindsa responded, saying, “Checking this – will let you know once it’s live.”

Six days later, Dhindsa announced that the product was now available on the app. He wrote, “Narayanan Hariharan, Thaayar batter is now live in your area and in most parts of Chennai serviceable by Blinkit. Thank you for flagging this.” He also shared a screenshot of the app displaying the batter.

Hariharan expressed his gratitude towards Dhindsa, writing, “If you want something, ask for it. Thanks a lot, Albinder Dhindsa!”