KFC has partnered with Australian dental care brand Hismile. To roll out an astounding. Yet iconic item. A limited-release. $13 fried chicken-flavored toothpaste. Released only on the Hismile website, the product is now available in only the US market.
April Fools’ Day Launch and Public Reaction on New Product of KFC
Made public on April 1, the strange product first raised eyebrows online, with people believing it was an April Fools’ prank. But KFC later validated that the partnership with Hismile indeed existed.
In a post on Instagram, KFC’s official handle wrote, “Not a prank. It’s here. And it’s Finger Lickin’ Good,” referencing the brand’s signature tagline.
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Flavour Inspiration and Product Details
Inspired by KFC’s famous blend of 11 herbs and spices, the toothpaste was designed to deliver “the irresistible feeling of biting into a piece of hot, juicy Original Recipe chicken” while still promising a fresh, clean mouth. Though the flavour may seem unconventional, the toothpaste is fluoride-free and marketed as offering “long-lasting health benefits.”
Along with the toothpaste, KFC also released a $59 KFC-branded electric toothbrush. With three modes of cleaning and a timer, it was touted as “the perfect combination of fun and functionality for the biggest smile,” in the press release.
The funky-flavoured toothpaste was only available on Hismile’s website until it sold out in a flash. KFC enthusiasts had only 48 hours to grab the product before it vanished from stores.
Positive Reception and Company Statements Of KFC
As the figures indicate, KFC’s surprise offering was a huge hit.
“This has been one of our most successful limited-run collaborations to date,” said Koban Jones, marketing manager at Hismile, in a statement to Fox News Digital.
Chris Jones, General Manager of KFC, added, “We love pushing boundaries, and what better way to do that than by bringing KFC’s legendary flavours into an everyday essential? This collab is bold, unexpected, and seriously fun.”
