In a serious blow to the US, British high-end automaker Jaguar Land Rover announced that it would suspend all its automobile exports from the UK to Washington for a month in a protest against President Donald Trump’s tariff policies.

This is in addition to Trump’s declaration in late March that every car coming into the US would face a new 25 percent tax, which was implemented on Thursday. On the day of Liberation, Trump imposed another phase of tariffs and introduced a 10 percent “baseline” tariff on imports. That being said, much greater “discounted reciprocal tariffs” were leveled against other countries except for the United Kingdom.

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On Friday, Federal Reserve Chairman Jerome Powell said the tariffs will likely raise inflation as some companies increased their prices to make up for the levies while others, such as Jaguar Land Rover, suspended exports to the United States.

Jaguar Land Rover Makes Statement

Jaguar Land Rover, which exports nearly 100,000 cars to the US every year, has halted deliveries from its main UK factories to the US for a month as it tries to gauge the impact of Trump’s tariffs.

According to company data 431,733 cars were exported by Jaguar Land Rover in 2024 to the US, Other than having around 6,000 employees globally, Jaguar Land Rover also employs 38,000 staff members in Britain, where it primarily operates.

Ranger Rover Sport and Rover Defender SUVs are some of its top-selling brands in the US, In response to its announcement, the firm stated that it has “no current plans” to reduce staff.

America contributed $6.5 billion of Jaguar Land Rover’s $30 billion of sales during the year to March 2024, and it was the manufacturer’s largest individual market, ahead of China on $5.4 billion and the United Kingdom on $5 billion. Jaguar Land Rover has been owned by Tata Motors, an Indian conglomerate, since 2008.

“Our luxury brands are popular around the world, and our business is robust, used to shifting market conditions,” Jaguar Land Rover stated in a release, adding that their top priority at the moment is meeting the new US trading terms and catering to global customers.

What Happens Next

American consumers will not immediately realize a shortage of Jaguar Land Rover products because of transit times, but dealers will eventually have a harder time finding these products. This issue should be rectified if the company decides to resume exporting to the US market a month later, but perhaps prices would have to rise to cover the charges.