From Kitchens To Catwalks: Basmati Rice Tote Becomes America’s Latest Fashion Craze

In a world where luxury handbags represent style, an unorthodox accessory a tote bag made from a Basmati rice sack has taken social media by storm. The unusual bag was captured in a video at a salon in the United States and has since gone viral thanks to Instagram user Amanda John Mangalathil.

A clip that has garnered over 800,000 views and mocks the current obsession of the public for expensive accessories is a video about a woman confidently carrying her rice sack tote as an alternative to designer handbags. Amanda captioned the humorous video, “You need to see what’s trending in America. And you can get it easily in India at a low price,” while pointing out the irony.

The post went viral, with people posting some funny reactions to it. A user joked, “Finally, an Indian export making waves in global fashion!” Another one commented, “Who needs Gucci when you have Basmati?” Such comments like “Fashion has truly come full circle” and “Looks like America finally caught up with our jute bag swag” indicated the fun and irony behind the video.

Quirky trends aren’t new. Just some time back, luxury brand Moschino launched a celery-shaped clutch with a price tag of 3.75 lakh. The clutch is a vegetable-shaped one with digital prints and handcrafted Nappa leather details, reinforcing the industry’s eccentricity in designing products.

From celery clutches to rice sack totes, the trend signifies that fashion has thrown open its arms to embrace conventionalism and sustainability-inspired wit. For now, the Basmati rice tote is reeling in the spotlight because one never knows where and how style will emerge next.