In a world where traditional gender roles are being redefined, the concept of homemakers stepping out of their comfort zones and pursuing fulfilling careers is gaining momentum. Amidst this paradigm shift, the realm of beauty education has emerged as a powerful catalyst, empowering homemakers to unlock their potential and embark on rewarding professional journeys.
According to the Skill Gap Study for the Beauty & Wellness Sector of India 2023-2030, The unprecedented growth of the Beauty and Wellness industry has created a huge demand for semi-skilled and skilled professionals in the country. Currently, the industry employs about 12.3 million people with 66 per cent of them being women. About 70% of the workforce in the Beauty & Wellness industry are anticipated to be females by 2030. By 2024, the Indian Beauty & Wellness sector is projected to provide employment opportunities to about 15.8 Mn people, by 2027 to about 20.3 Mn and by 2030, to about 26.3 Mn people.
Traditionally, homemakers have been tasked with managing households and nurturing families, often sacrificing their personal aspirations in the process. However, times are changing, and an increasing number of homemakers are seeking opportunities to explore their passions and contribute to society in meaningful ways. This desire for self-actualization has led many to explore the world of beauty education, a field that not only aligns with their interests but also offers flexible pathways to success.
Beauty education encompasses a wide range of disciplines, from hairstyling and makeup artistry to skincare and aesthetics. These skills are not only valuable in professional settings but also have practical applications in everyday life. By acquiring knowledge and expertise in these areas, homemakers gain a sense of confidence and personal fulfilment that transcends traditional boundaries.
One of the key advantages of beauty education for homemakers is the flexibility it offers. Many institutions have recognized the unique challenges faced by this demographic and have adapted their programs accordingly. Hybrid learning models, which combine online theoretical instruction with hands-on technical classes, have become increasingly popular. This approach allows homemakers to balance their familial responsibilities with their educational pursuits, ensuring a seamless integration of both aspects of their lives.
Moreover, beauty education often provides short-term certification options, enabling homemakers to acquire specialized skills in a relatively shorter period. This is particularly beneficial for those who may have limited time or resources to commit to lengthy degree programs. By obtaining certifications in areas such as makeup artistry, hairstyling, or skincare, homemakers can leverage their newfound expertise to explore entrepreneurial opportunities or secure employment in the bustling beauty industry.
From modest beginnings as homemakers, many have blossomed into successful beauticians, freelance makeup artists, and salon owners, earning substantial incomes that contribute significantly to their family’s financial well-being. Their stories are a testament to the power of education and the pursuit of one’s passions.
Furthermore, beauty education serves as a platform for personal growth and empowerment. By stepping out of their traditional roles and acquiring new skills, homemakers gain a sense of accomplishment and self-confidence that permeates all aspects of their lives. They become role models for their families, showcasing the values of determination, resilience, and the pursuit of dreams.
The impact of beauty education on homemakers extends beyond individual growth; it also contributes to the broader socio-economic landscape. As more homemakers enter the workforce or establish their own businesses, they contribute to the economy and challenge societal norms that have historically limited their opportunities. Their success stories inspire others to follow in their footsteps, creating a ripple effect of empowerment and progress.
The role of beauty education in empowering homemakers to pursue fulfilling careers cannot be overstated. As society continues to evolve, the importance of empowering homemakers through education will only become more paramount, paving the way for a more inclusive and equitable future for all.
The author is the Chief Marketing Officer, Lakmē Academy Powered by Aptech.