On the ground in cricket-obsessed nations like India, the alluring call of fantasy sports platforms grows louder every day. With an estimated market size of a staggering USD 29 billion, it’s evident that fantasy gaming has taken root in the hearts and minds of sports enthusiasts. These platforms, attracting players by testing their sports knowledge, strategy, and skill, have brought both exhilaration and promises of riches – but with every coin, there are always two sides.
Fantasy sports are far from just games of chance. They are games of skill and they require a deep understanding of the sport and strategic planning. But recent narratives have shed light on the darker side. Many players, lured by “get-rich-quick” promises, have found themselves ensnared in a net of debt and disillusionment. Is there a way forward that balances the joy of strategy games responsibly?
Recognizing the potential pitfalls, the Indian government recently imposed a 28% GST on real money games, coupled with other associated taxes. This move sent shockwaves through the Real Money Gaming (RMG) sector, where users trade real currency with the hope of multiplying their investments. While critics argue that this could be the death knell for the RMG sector in India, it opens the door wider for responsible, immersive, AI-driven “free to play and win” fantasy gaming.
Enter the revolutionary concept of AI-powered athletes, which promises to redefine the very fabric of fantasy gaming. In a world where digital sports heroes improve with every game and training session, each boasts its own distinct personality and narrative arc. Platforms leveraging such AI advancements offer a gameplay enriched in strategy, story, and sports.
Imagine a world where each AI athlete is meticulously crafted, possessing a tapestry of experiences, dreams, strengths, and frailties. This narrative-driven approach allows players to form deep connections with these virtual athletes – perhaps even closer than the real life sports stars they already follow. Players no longer root just for the numbers but are deeply invested in the digital athlete’s journey through an immersive story world, their triumphs, and setbacks.
Importantly, these games can be completely free for users to play and win, and hence the 28% GST will not apply. Companies producing AI powered fantasy games can earn their money through corporate sponsorships of their AI games, and not from users themselves.
The future of fantasy gaming, especially in countries like India, appears to be on the cusp of a major evolution. AI-powered platforms have the potential to bridge the gap between traditional fantasy gaming, real-world sports, and intricate storytelling. This holistic blend can bring unparalleled depth and engagement, all while promoting a responsible gaming environment.
In conclusion, as technology continues to blur the lines between reality and fantasy, it is imperative for the industry to prioritize the well-being of its players. And with AI leading the charge, the future of fantasy gaming looks both promising and profoundly immersive. Are you ready to be a part of this exhilarating journey?
The author is CEO, Behaviol Pty Ltd