‘Gen Z’s Phygital’ Shopping Experience: The New Trend Taking Over

16 Oct 2024

A recent study by Snapchat titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India" highlights the unique shopping behaviors of Generation Z, revealing that these consumers are effectively merging online and offline shopping channels. Born between 1997 and 2012, Gen Z's spending habits are characterized by...

Menace of Online App Scams in Digital Landscape: A Reality Check

14 Sep 2024

A 22-year-old student in Bengaluru allegedly ended his life at his house in HMT Layout, Jalahalli, in 2023 after being harassed by a loan app company. Tejash Nayar, a 6th-semester engineering student, had reportedly borrowed ₹46,000 using a loan app. When he was unable to repay the loan, the company...

Why Your Business Needs an AR Catalogue Now: The Future of Shopping is here

05 Sep 2024

Imagine flipping through a catalog and instantly seeing how that stylish new sofa fits into your living room, or how a pair of shoes looks on your feet—all from the comfort of your home. Welcome to Augmented Reality (AR) catalogs, where traditional shopping gets a futuristic twist. If your business...

High-flying shopping – where to go shopping in Moscow

18 Mar 2024

Moscow, the capital of Russia, has always been synonymous with extravagant gifts and premium shopping experiences. Even before the term “shopping” gained popularity, Moscow was renowned as a merchant city and the business center of the country. Visitors flocked to the city for its native Russian goods, including furs, caviar,...