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‘Print Isn’t Dead’: Flipkart Turns Print into Play, Ad Redefined

18 Nov 2024

Flipkart's innovative front-page ad in the Hindustan Times on Sunday turned a traditional newspaper into an interactive experience. By swiping a wet tissue over the page, readers revealed hidden messages that cleverly showcased Flipkart’s 10-minute delivery promise. The playful design allowed the message to reappear after a short wait, adding...

How Product Catalogues Are Evolving From Print To Augmented Reality

17 Jul 2024

Gone are the days when product catalogues were just thick, glossy books that you would flip through to find the latest trends or must-have gadgets. Today, product catalogues are transforming, moving from the traditional print format to the cutting-edge world of Augmented Reality (AR). This evolution is not just about...