‘Gen Z’s Phygital’ Shopping Experience: The New Trend Taking Over
16 Oct 2024
A recent study by Snapchat titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India" highlights the unique shopping behaviors of Generation Z, revealing that these consumers are effectively merging online and offline shopping channels. Born between 1997 and 2012, Gen Z's spending habits are characterized by...
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