Pak: Indian Vegetarian Delicacies Becoming A Hot Favorite In Karachi

12 Aug 2024

Karachi, Pakistan’s industrial and financial hub, has recently become a hotspot for authentic Indian vegetarian cuisine, with dishes like ‘soyabean aloo biryani,’ ‘aloo tikkis,’ ‘vada pav,’ ‘masala dosa,’ and ‘dhokla’ gaining popularity. This shift reflects the city's diverse culinary landscape, which caters to a wide range of tastes and budgets....

Hyderabad’s Iconic Irani Cafes: Battling To Survive In The Age Of Fast-Food Giants

12 Aug 2024

The lingering aroma of bun maska, freshly fried samosas, and steaming hot Irani chai captures the essence of Hyderabad’s iconic Irani cafes. These Persian-style establishments have been a staple of the city’s cultural landscape for over a century. With their marble-topped tables, old-fashioned clocks, and chequered floors, these cafes are...

Do You Love Having Ghee? But Are You Having It The Right Way? | Common Mistakes

10 Aug 2024

Ghee has been a cherished ingredient in our diets since childhood, whether it's added to arhar dal or spread generously on rotis. Known for its rich fat content, ghee offers numerous health benefits. Experts highlight its role in nourishing the body, enhancing immunity, and giving skin a natural glow. Ayurveda...

Reasons to Eat Chilean Kiwi Fruit Everyday

07 Aug 2024

The Chilean kiwi, with its vibrant green flesh and tiny black seeds, is not only a feast for the eyes but also a delight for the taste buds. Its unique flavor—a mix of strawberries, melons, and bananas—makes it easy to love. Even better, this delicious fruit is packed with health...

Frontier Mail: A Culinary Journey on Rails

07 Aug 2024

Frontier Mail is arguably India’s finest theme restaurant. Drawing inspiration from the legendary Frontier Mail train that operated between Mumbai and Peshawar during the pre-independence era, this fine dining establishment offers a culinary journey through the regions the train traversed. The ambience of Frontier Mail is truly distinctive. The restaurant...

City Trends vs. Rural Traditions: Aligning your Brand with Regional Preferences

07 Aug 2024

In the Fast-Moving Consumer Goods (FMCG) sector, understanding and catering to regional preferences is key to success. Urban and rural areas often show distinct consumption behaviours. Recent NielsenIQ data highlights a notable shift in these patterns. From March 2023 to 2024, FMCG volume growth in rural markets rose by 7.6%...

5 Breakfast Foods to Avoid for Better Health: Dr. Sriram Nene

02 Aug 2024

Breakfast is often hailed as the most crucial meal of the day, providing the energy needed to stay active throughout. However, many popular breakfast choices may not be as healthy as they seem. In a recent Instagram reel, Dr. Sriram Nene highlighted five breakfast foods to avoid. His post, captioned...

Explore these Exotic Cooler Recipes you Must Try at Home

31 Jul 2024

By Ruchi Sahay In the scorching heat of summer, refreshing drinks not only quench thirst but also offer a plethora of health benefits. Mango summer fusion, Jamun blast, Cooler with Cucumber Lemonade, and Rose Sherbet are some delightful options that combine taste with nutrition. Ruchi Sahay, Health Enthusiast, Earthylia...

Emerging Trends of Premiumisation in the Alco-Bev Industry in India

31 Jul 2024

In a bold shift from tradition, India's new generation of alco-bev consumers are embracing luxury and refinement, moving beyond mass-market offerings. This transformation reflects the global trend of premiumisation, where consumers are willing to pay more for quality and unique experiences. Millennials and Gen Z, driven by rising disposable incomes...

“Keep Calm and Brew On: First Coffee’s Got Your Cup!”

31 Jul 2024

First Coffee is introducing a fresh take on coffee for today’s trendsetters nationwide. It is tailored to the tastes of the young and bold. Crafted from 100 percent Arabica beans, the single-origin single estate coffee guarantees top notch quality with every sip. It is brewing at 3 hot spots in...