Flipkart’s 10-minute delivery

‘Print Isn’t Dead’: Flipkart Turns Print into Play, Ad Redefined

Flipkart's innovative front-page ad in the Hindustan Times on Sunday turned a traditional newspaper into an interactive experience. By swiping a wet tissue over the page, readers revealed hidden messages that cleverly showcased Flipkart’s 10-minute delivery promise. The playful design allowed the message to reappear after a short wait, adding...