Coffee Challenges

Starbucks CEO Pledges To Streamline Menu, Tackling To-Go Coffee Challenges

New Starbucks CEO Brian Niccol is working to eliminate the chaotic atmosphere that often builds around pick-up orders at stores, where customers crowd to retrieve their to-go coffees. “It’s a free-for-all,” Niccol remarked in an interview on Wednesday, adding, “It’s first-in, first-out kind of thing.” His approach involves implementing an...