Swiggy Instamart introduced a one-hour flash sale on onions, pricing them at ₹39 per kilogram after a Delhi-based customer humorously requested extra onions with his food order. Highlighting the skyrocketing price of the root vegetable, the customer explained he could no longer afford to buy onions, making his plea go viral online.
The incident gained attention through a Reddit post where the customer made a humorous yet relatable appeal to a restaurant, saying:
“Bhaiyya please send round cut onions bhaiyya please. Onions bhot costly hai, I can’t buy, please send onions bhaiyya thoda.”
The post resonated with many, as onion prices have surged dramatically in recent weeks. Once available for Rs. 30-40 per kilogram in metropolitan areas like Delhi and Mumbai, onions are now selling for over Rs. 80 per kilogram, straining household budgets.
Also Read: Swiggy Order Note ‘Bhaiyya Pls Send Round Onions Bhaiyya Pls’ Goes Viral
Reacting to the viral post, Swiggy co-founder Phani Kishan announced a flash sale through the quick-commerce platform Swiggy Instamart. Sharing the update on X, he wrote:
“Came across this post about a Swiggy customer trying to save on the rising price of onions by asking the restaurant to send some extra onions. We feel your pain, and though we can’t change the prices—just for you, we’re launching a flash sale today! Onions at Rs. 39 in Delhi NCR from 7-8 pm.”
He further added, “Stock up before we stock out!”
The sale, held yesterday between 7 pm and 8 pm, allowed customers to purchase onions at Rs. 39 per kilogram—less than half the current market price. While the flash sale garnered much attention and appreciation, onions have now returned to their retail price of over Rs. 80 per kilogram in Delhi NCR.
The Reddit post and Swiggy’s creative response generated significant buzz online. Many users expressed their frustration with the rising cost of onions while commending Swiggy for the innovative and timely initiative. This lighthearted episode shed light on the serious issue of inflation affecting essential commodities.
