World

Solomon Choi: The Visionary Behind 16 Handles, NYC’s Iconic Self-Serve Frozen Yogurt Chain, Passes Away

The entrepreneurial world has been deeply saddened by the untimely passing of Solomon Choi, the pioneering founder of 16 Handles, a visionary in the frozen dessert industry. With an innovative spirit and an unwavering dedication to spreading joy, Choi carved a unique path in the business world, leaving behind a profound legacy that transcends mere entrepreneurship.

Remembering Solomon Choi: A Trailblazer in the Frozen Dessert Industry

Solomon Choi’s journey began in Seoul, South Korea, before he embarked on a path that would lead him to the forefront of the entrepreneurial landscape in the United States. Graduating from the University of Southern California’s esteemed Marshall School of Business in 2002, Choi possessed a vision that extended far beyond conventional business practices.

The Birth of 16 Handles: Redefining Frozen Desserts

In 2008, Choi made waves in New York City with the introduction of 16 Handles, a revolutionary concept that transformed the way people enjoyed frozen yogurt. His brainchild, characterized by self-serve stations and a vibrant atmosphere, quickly became a beloved staple in the city’s culinary landscape. Under Choi’s guidance, 16 Handles flourished, expanding its reach to encompass as many as 40 locations worldwide.

A Legacy of Innovation and Joy

More than just a successful business venture, 16 Handles embodied Choi’s commitment to creating moments of happiness for others. His infectious optimism and unwavering dedication to spreading joy left an indelible mark on the hearts of those who knew him and the communities he served. Choi’s legacy serves as a testament to the transformative power of entrepreneurship driven by a genuine desire to uplift others.

Personal Reflections and Tributes

Solomon Choi’s passing leaves behind a void not only in the entrepreneurial world but also in the lives of his loved ones. At the time of his untimely departure, Choi resided in Manhasset, New York, with his wife Hannah Chang Choi and their two young children. Remembered fondly as a loving husband, father, and visionary leader, Choi’s impact will continue to resonate through the memories of those who were fortunate enough to know him.

Manish Raj Malik

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