Samsung on Wednesday expanded its lifestyle TV range in India with the launch of ‘Sero’—the world’s first mobile optimised TV that rotates between horizontal and vertical orientations at the flick of a button. The ‘Sero’ will be available in 43-inch screen size with navy-blue bezel design. The lifestyle TV is priced at Rs 1,24,990 and will be available exclusively at Reliance Digital stores. The ‘Sero’—named for the Korean word for ‘vertical’—is geared toward a younger social media generation with an interest in viewing experiences such as the ones found on their mobile devices. The TV uses AI to upscale content to 4K resolution, so users can stream content in spectacular detail, regardless of the source and comes with 60W front-firing speakers. It comes with Portrait Mode for consumers to choose from various stylish vertical backgrounds to enhance their home.