Around 16% of people in the country are disabled, yet it is rare to spot them in public places. The reason could be a lack of infrastructure or societal stigma. In a unique, first-of-its-kind initiative, PVR INOX is taking steps to spread awareness and integrate people with disabilities into mainstream life.
PVR INOX screens will soon start showing public service awareness films, reaching millions of viewers over two weeks. The Public Service Awareness film was launched by Rajesh Agarwal, Secretary of the Department of Empowerment of Persons with Disabilities, Ministry of Social Justice and Empowerment, on Wednesday.
The film mainly focuses on the challenges faced by disabled individuals and highlights how infrastructure can be made inclusive and welcoming in public spaces.
The National Centre for Promotion of Employment for Disabled People (NCPEDP), along with its partners PVR INOX Limited (India’s largest and most premium film exhibitor), Delhi Metro Rail Corporation (DMRC), and Mphasis F1 Foundation, announced the launch of the film “Inclusive Bharat Viksit Bharat” on Wednesday. This film addresses the daily challenges encountered by people with disabilities and aims to foster a deeper understanding and compassion among audiences nationwide.
This first-of-its-kind film serves as a powerful catalyst for change, encouraging viewers to engage in meaningful discussions about disability rights and the importance of inclusion.
