The luxury brassware brand P-TAL, featured on the latest season of Shark Tank India, shared a Reel on Instagram expressing gratitude towards the five sharks who invested in the brand. In an attention-catching post, the brand stated, “We are sending the cheques back to all the 5 sharks from Shark Tank India who invested in us,” hinting that the rare all-shark deal didn’t pan out. However, the post and its accompanying video revealed that not only did the deal succeed, but it also brought joy to the artisans behind the brand’s brass and copperware items.
The caption of the post continued, “All the 5 sharks in our panel (Aman, Anupam, Amit, Namita, Vineeta) had agreed to put in: Rs 20 lakh each at 0.64% equity; experience, expertise and time; network and connects with relevant helpful individuals. When we went to our artisans and shared this with them, they got overjoyed and had tears of happiness in their eyes. To express their gratitude, we are sending a cheque on their behalf to each of the 5 sharks, paying them love, respect, blessings. And a P-TAL product especially handcrafted by them. Afterall, this truly is the wealth that our artisans possess!”
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The video featured brief clips of artisans from Punjab expressing gratitude to the sharks for believing in their craft and showcasing their creations on television. One elderly craftsman, who has been working with his hammer for 50 years, shared his joy.
During their pitch on Shark Tank, the three founders of P-TAL successfully captured the interest of all five sharks—Anupam Mittal, Vineeta Singh, Aman Gupta, Namita Thapar, and Amit Jain. Initially seeking Rs 50 lakh for 1% equity, they ultimately accepted a lower valuation but received double the money, thanks to Anupam’s suggestion to “Take more money” and Vineeta’s deal of Rs 1 crore for 3.2% equity.