X Rolls Out Significant Price Hike for Premium+ Subscription Amid New Features

X (formerly Twitter) has significantly raised the price of its Premium+ subscription plan in several key markets, including the US, India, Canada, and others. This move, announced by the social media platform, marks a notable price increase for its top-tier subscription, which now includes a series of new features and enhancements.

In the US, the monthly cost of X Premium+ has jumped from $16 to $22, representing a nearly 40% hike. The annual subscription has also been revised from $168 to $229. In India, the price of the plan has been raised from Rs. 1,300 to Rs. 1,750 per month, with the annual plan increasing from Rs. 13,600 to Rs. 18,300. For users subscribing through Android and iOS devices, the prices are even higher, reflecting additional costs associated with those platforms.

The price hike comes with several new features aimed at enhancing the user experience. X Premium+ subscribers will now enjoy a completely ad-free environment, which has been one of the platform’s most significant updates. In addition to removing ads, subscribers will gain access to higher priority customer support and cutting-edge Grok AI models. One of the most notable additions is Radar, a new search tool that allows users to track keywords, visualize trends, and access daily activity graphs and post count statistics.

X has emphasized that the price increase also supports its creator program, where creators earn based on the overall value they bring to the platform, rather than through ad impressions. This revision reflects the platform’s ongoing commitment to improving the experience for both users and creators.

The price hike will apply immediately for new subscribers, while existing subscribers will continue paying the current rates until their next billing cycle after January 21, 2025. X has noted that the price adjustments may vary depending on the region, taxes, and payment methods, and the changes also affect markets such as Canada, the EU, Nigeria, and Turkey. The company hopes the enhanced features and improvements will justify the new subscription costs for its global user base.