Six ways you can reduce your H2O footprint when buying clothes as a consumer

Consumers can play a vital role in reducing the water footprint of fashion industry by making mindful & responsible choices while shopping for clothes & caring for them post purchase. Sharing few simple tips below :

1. Educate yourself: Understanding the water footprint of different fabrics is crucial. Opting for sustainable materials such as organic cotton, hemp, bamboo, Tencel, and other cellulosic fibers can significantly reduce water consumption compared to conventional or synthetic fabrics.
2. Choose Responsible Brands: Prioritize purchasing from brands that emphasize sustainability and transparency in their production processes. Look for brands that use water-efficient technologies, like waterless dyeing or recycled water systems, in their production facilities.
3. Invest in Quality: Selecting high-quality, durable clothing that lasts longer reduces the need for frequent replacements, thus lowering the overall water footprint. Supporting slow fashion encourages this practice.
4. Wash Wisely: Wash clothes only when necessary and in full machine loads to maximize water efficiency. Opt for cold water whenever possible and choose eco-friendly, less polluting detergents. Air-drying clothes instead of using a machine dryer not only saves energy but also prolongs garment lifespan.
5. Repair and Upcycle: Extend the lifespan of clothing by repairing damaged items or upcycling them into new pieces. This reduces the need for new purchases and minimizes the water usage associated with manufacturing new clothes.
6. Support Secondhand and Vintage: Promote the purchase of pre-loved and vintage clothing. Buying secondhand extends the life of garments and reduces the demand for new production, thus lowering the overall water footprint of the fashion industry.

By following these mindful tips, consumers can make a significant impact on reducing the water footprint of the fashion industry while still enjoying stylish and comfortable clothing.

The author is the Chief Product Officer at Numero Uno.