Rado celebrates 40 years of success with the launch of the new Anatom

Rado, a well-known Swiss watch brand for its inventive use of materials and designs, celebrated the 40 years of success of its predecessor with the launch of the new Anatom at the India Art Fair in 2024. The cutting-edge ceramic case of the new Anatom precisely fits the wrist, and it has a gorgeous circular sapphire crystal from edge to edge. A lifetime-lasting watch that is the epitome of luxury and comfort for the wearer.

When the first Anatom watch was introduced in 1983, it quickly drew attention right away because of its ergonomic design that matched the contours of the human wrist. In addition to improving comfort, the creative blending of watch design and curves into more subdued “anatomical” elements produced stunning visual flow. It prepared the globe for a four-decade-long product range that became well recognized.

Rado CEO Adrian Bosshard on the unveiling of the launch said, “I am very proud to present to you the latest evolution in the Anatom Journey, with an astonishing step forward, in a totally new case made of the latest Rado high-tech ceramic, from our best engineers and watchmakers. In the true spirit of the earlier watch, our R&D team has revisited this iconic product, updating key aspects with Rado’s signature material and the latest production technics including a stunning edge-to-edge sapphire crystal impressively shaped to follow the anatomical contours of the new timepiece.”

For the first time, a textured rubber strap is used, for a slightly sportier feel, alongside a high-tech ceramic case whose smooth surface totally invites touch. In addition to being ergonomically designed, the new Anatom has the incredibly sensual feel that only high-tech ceramics can offer, and the different components visually complement one another flawlessly.
Find out which four Anatom references are new. They continue to stand for their ageless, distinctive design and unmatched wearing pleasure, just as they did in 1983.