Khadi’s e-market portal goes viral

Khadi and Village Industry Commission’s (KVIC) venture into the online marketing segment has quickly established a pan-India reach enabling the artisans to sell their products to the remotest parts of India through the KVIC E-Portal – www.kviconline.gov.in/khadimask/.

The online sale that was launched with just Khadi Face Masks on 7 July this year has evolved into a full-fledged Emarket platform with 180 products as on today and many more in the pipeline.

The product range includes hand-spun and hand-woven fine fabric like Muslin, Silk, Denim and Cotton, Unisex Vichar Vastra by Ritu Beri, Khadi’s Signature Wrist Watch, a variety of honey, Herbal and Green Tea, Herbal Medicines and Soaps, Papad, Kacchi Ghani Mustard Oil and a range of herbal cosmetics among many others.

KVIC is adding at least 10 new products to its online inventory daily and it has set a target of adding at least 1000 products by 2nd October this year. In less than two months, KVIC has served nearly 4000 customers.

KVIC Chairman Vinai Kumar Saxena said, “The online sale of Khadi products is a big push to “Swadeshi” and aims at empowering the local artisans. Khadi’s E-market portal is providing our artisans with an additional platform to sell their goods. This is a concrete step towards the building of Aatmanirbhar Bharat.”

The product range of Khadi products is priced from Rs 50 to Rs 5000, keeping in view the choice and affordability of all sections of buyers.

Earlier products of Khadi institutions were sold only through outlets and hence their visibility was confined to a few states only. However, with KVIC’s E-portal, products are now reaching to the far-flung areas of the country and thus giving wider marketing spectrum to Khadi institutions which will ultimately increase their production and add to the income of artisans.