J&K implements stricter measures for political advertisements and election material

In adherence to a Supreme Court order from April 13, 2004, and guidelines established by the Election Commission of India, the Media Certification and Monitoring Committee (MCMC) has been entrusted with the task of pre-certifying all political advertisements in Jammu and Kashmir before their dissemination.

An announcement from the office of the Chief Electoral Officer underscores that this pre-certification mandate encompasses all forms of political advertisements, including those for television, cable networks, cinema halls, radio (including private FM channels), public displays, e-newspapers, bulk SMS/voice messages, social media, internet websites, and print media. Pre-certification is required one day before poll day (Pre-Poll) and on poll day.
Stakeholders have been duly notified through this announcement, emphasizing that only political advertisements pre-certified by the MCMC at the district or UT Level Committee may be broadcast, posted on social media, internet websites, or used in bulk and voice SMS campaigns. Similarly, only pre-certified print advertisements by the MCMC may be published in newspapers, magazines, display hoardings, banners, pamphlets, etc., one day before poll day and on poll day. Stringent action will be taken against any violations of these directives.

In anticipation of the forthcoming Lok Sabha elections, the Jammu and Kashmir Election Office has also issued guidelines pertaining to the printing and publication of election-related material across the Union Territory.

A public notice has been circulated to all registered printers and publishers, clarifying that the printing and publication of election pamphlets, posters, and related material are governed by section 127-A of the Representation of Peoples Act, 1951.

Section 127-A mandates that election pamphlets or posters must prominently display the names and addresses of the printer and publisher. Additionally, publishers must provide a signed declaration, attested by two individuals who know them personally, to the printer. Copies of this declaration must be submitted to the Chief Electoral Officer or District Magistrate within a reasonable time after printing.

Non-compliance with these provisions can result in imprisonment, fines, or both. Therefore, printers and publishers are urged to adhere strictly to these regulations, ensuring transparency and accountability in the printing and publication of election-related material.
The notice concludes by outlining the procedures for obtaining publisher declarations and submitting printed material to electoral authorities, emphasizing the importance of timely compliance to avoid legal repercussions.