Raghav Jaggi is a New York-based top executive with an artificial intelligence behemoth, Amit Bagga is from a family that owns a well-known Delhi-based automotive company, and together, the two ex-St Columba’s classmates have not only successfully established a tandoori cuisine restaurant, Daryaganj, which has flamboyantly survived the Covid disruption (and how!), but also rescued the contributions of Kundan Lal Jaggi (Raghav’s grandfather) to the fascinating Moti Mahal story.
Jaggi Senior was the partner of the charismatic Kundan Lal Gujral (they had worked together at Mokha Singh Lamba’s Moti Mahal in pre-Partition Peshawar and came to Delhi as refugees). He had a lot to contribute to the iconic restaurant’s phenomenal success in Delhi, but it never got recorded till Raghav Jaggi and Amit Bagga got down to it. And guess where you’ll find this amazing story encapsulated? In the box in which your food is home-delivered. Along with classical Hindi film music dating back to Moti Mahal’s best days. Scan the relevant QR Codes on the box and enjoy the experience of eating with your five senses.
All this may have cost Jaggi and Bagga a bomb, but they see it as an investment in marketing. The home-delivery business allows restaurant owners to save significantly on overheads. It makes supreme economic sense therefore to plough this money back into some creative marketing.
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