That universities need to collaborate to progress is a given for the last half-a-century. That collaboration is essential for better rating and ranking globally is a given for the last two decades. That such collaboration can lead to increased revenues in times when university earnings are stretched due to the pandemic and its aftermath, is a little known phenomenon. We will explore this aspect here.
HOW CAN A
UNIVERSITY EARN?
First, through tuition fees of admissions. Second, through projects, consultancies, research outcomes, market surveys, and reports, et al. Third, through services on campus, from hostel to food, etc. Fourth, from hiring its facilities and campus to outside clients for events and shoot etc, subject to certain conditions. Fifth, from publications of books, videos, etc. Sixth, through continuous learning, short courses, management development programs, etc. Seventh, through online learning and programs, with regulatory clearance to degrees online. Eighth, earning through international projects, events, etc. Ninth, through government or non-government grants, private and public scholarships, endowment funds, alumni contributions, etc. Tenth, flagship events for government, industry, youths with sponsorships and paid delegates. How can a collaboration among universities contribute to the kitty of them all? It is well neigh impossible to really make great financially rewarding collaborative initiatives between Western Ivy League universities and the Asian ones in the middle rung of stature. The values, the attitudes, the respect, the acceptance, the skills, the experience and all that will not usually match, and no meaningful and gainful initiative can be born, except the lesser known third world university acting as a fodder for supplying better off students to the richer higher placed Western ones. A meaningful and productive relationship where both or all partners gain can happen more among the universities of Asian and African nations, though some of them outshine the others in impact and standards by miles.
WIN-WIN PARTNERSHIP for ASIAN UNIVERSITIES
Continuing Education: We have to relook at all the possible ways the Asians universities can collaborate to earn all the three Rs: Reach, Reputation and Revenue. First, continuing education. There can be high end short courses (weeklong or weekend) in the form of management (or tech, or communication) development programs, where two or more universities can collaborate with content, resource persons, marketing and revenue shared among them. Universities can collaborate to organize joint conferences and workshops, which can attract participants from industry, academia, and government.
Online Education: The world is at the cusp of a non-degree learning online. However, the best choices available are usually in English, and that too heavily Western accented for the nations in Asia. Coursera, Simplilearn, LinkedInLearning have great content, universally useful, but usually accented and with examples largely suitable for advanced economies. If the content is developed once very well in any Asian language, AI and softwares can help translate it in multiple languages too, albeit with a quality check.
Mega projects from global bodies: In a recent interaction, the Vice Chancellor of a reputed Indian University explained to the top management of a leading Bangladeshi university as to how a joint project from both on managing coastal catastrophes or micro business management will go well with certain UN bodies, how a joint project on children’s health and well-being in post pandemic times would be a great idea for UNICEF or Gates Foundation. And, if a Vietnamese or Cambodian or Indonesian University is also a partner in the project, it is even better. The world, read UN and global bodies and even governments, are waking up to collaborative projects of research with applicable outcomes (policy or action or both) proposed by multiple universities.
Joint research projects: By working together, universities can combine their resources and expertise to undertake research projects that are more ambitious and have a higher chance of yielding significant results. Such projects may attract funding from government agencies, corporations, or philanthropic organizations, which can bring in revenue for the participating universities.
Youth Outreach Initiatives: Today most youth outreach events to bring universities and higher education admission seeking youths are done by media houses, event management groups or NGOs. They merely focus on the basics of stalls of universities and hordes of youths invited to talk on programs and admissions. The focus for the organizers is merely to make a quick buck in the admission season, and not contribute anything substantially to the learning curve of school-passing youths wanting to enter the arena of higher education. Also, often inclusion of known universities from the West makes youths flock more to their stalls and talk for movement abroad. A group of Asian universities coming together, pulling up their resources, and creating a multi nation multi city educational tour which is a blend of knowledge events with thematic panels, career guidance, creative workshops, and psychometric tests for the youths to make them understand their strengths, can be a great winner.
Star Faculty Sharing: The other area of saving costs and perhaps also earning some for Asian universities shall be through sharing star faculty among themselves who visit one another’s campus for a fortnight to a month and cover a course through immersive deep dive sessions in quick succession. Mutual support in travel and hospitality can bring down these costs too, and saving on additional star faculty expenses will help all involved.
Knowledge Transfer, Joint Programs, & Commercialization: Universities can collaborate to transfer knowledge and technology from academic research to industry, creating opportunities for commercialization and revenue generation. Universities can collaborate to offer joint academic programs, such as dual-degree programs or joint research-oriented master’s and doctoral programs.
Asian Universities’ Conglomeration: Collaboration among Asian universities can lead to revenue generation through joint research projects, knowledge transfer and commercialization, joint academic programs, joint conferences and workshops, and joint publications. Asian universities can collaborate to generate more reach, reputation, and revenue by identifying common goals and interests, fostering partnerships, creating centers of excellence, hosting joint conferences and workshops, engaging in technology transfer and commercialization, collaborating with industry, and embracing digital transformation.
Competition is passe in the post pandemic world. It is a twentieth century idea. Collaboration is the in-thing. The world can survive only through collaboration and not competition, only through responsible use of resources and not through consumerist guzzling of scarce resources.
Prof Ujjwal K. Chowdhury is the Executive Director of International Online University, and the Strategic Adviser of the Dhaka-based Daffodil International University.
