Brazilian singer and social media influencer, MC Livinho, is under heavy criticism for his inappropriate behavior during a live broadcast from the site of a tragic bus accident in Pirai, Rio de Janeiro, on September 21. The accident involved a bus carrying 45 passengers and resulted in the deaths of three athletes from the Coritiba Crocodiles, a Brazilian American football team.
While journalist Isabela Campos was reporting on the devastating crash, Livinho interrupted the broadcast by running into the frame, smiling, and dancing behind her. Despite repeated signals from the camera crew to stop, the influencer continued, seemingly indifferent to the gravity of the situation.
The footage quickly spread across social media, igniting widespread condemnation. Many criticized Livinho’s actions as disrespectful and insensitive to the victims and their families, accusing the influencer of failing to grasp the seriousness of the moment.
In response to the backlash, Livinho issued an apology via social media, where he attempted to express condolences to those affected. However, he claimed ignorance of the accident at the time of his actions, stating, “We didn’t know any accident had happened,” despite being clearly filmed dancing at the scene. His apology was seen by many as lacking sincerity, further fueling the outrage.
With over 13.4 million Instagram followers, Livinho is a prominent figure in Brazil’s music and social media scene. However, his recent actions have raised questions about his responsibility as a public figure and role model, leaving his reputation in jeopardy.
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