A matrimonial advertisement with highly unusual demands from a prospective bride has gone viral on social media, drawing widespread criticism and sparking discussions about feminism and societal norms. The 30-year-old woman in the ad set lofty expectations for her future partner, demanding opulent wealth in the form of a bungalow or a 28-acre farmhouse. Additionally, she wanted her groom to know how to cook, be between 25 and 28 years old, have short hair, and sport piercings.
The ad also included a quirky condition: “no farters or burpers,” which triggered a flood of sarcastic comments online. One user questioned the ad’s legitimacy, saying, “Tell me this is a joke?” Another commented on the apparent double standards, stating, “She declared her appearance, not properties, but specified requirements on prospects’ properties. Is this feminism!?” The humor continued with remarks like, “This means men cannot fart in peace now,” and, “Zepto should deliver her a groom in 10 minutes.”
30-year-old feminist woman, working against capitalism requires a 25-year-old wealthy boy with a well-established business.
Koi Ho tou batana 😀 pic.twitter.com/7YVPnmMMfT
— Rishi Bagree (@rishibagree) November 24, 2024
As the post gained traction, accumulating over 110,000 views and more than 3,000 likes, speculation mounted regarding its authenticity. It was later revealed that the ad was a prank orchestrated by the woman’s brother and best friend for her 30th birthday. Originally published in a newspaper in 2021 and circulated across several northern Indian cities, the ad resurfaced when a user shared it on their X account, reigniting interest.
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Speaking to BBC, the woman, Sakshi, clarified the intent behind the satirical ad. “You can’t say such things out loud. Men ask for tall, slim, beautiful brides all the time; they brag about their wealth, but when the tables are turned, they can’t stomach it. How could a woman set such criteria? The ad was a satirical statement on this narrative, and I assume that the people getting triggered are the same as those who put out these kinds of ‘slim, fair, beautiful bride wanted’ type of ads in the first place,” she explained.
The prank was designed to highlight the often absurd and one-sided expectations placed on women in the context of marriage, sparking conversations about gender roles and societal norms.
