Truecaller’s adVantage uses AI and real-time data to deliver targeted messages and boost business engagement across its platform (Photo: AI Gnereated)
Truecaller launched adVantage is the new AI-powered platform for transforming businesses relationship with their users in its communication network. The solution uses top-level proprietary machine learning algorithms in combination with real-time data analytics to deliver personalized messages, enhance the targeting precision and optimize the business process.
From the enormous user traffic and communication data collected by Truecaller, adVantage extracts insights while maintaining total privacy through anonymization and aggregation of data. The companies are able to reach their targeted audience segments, who receive advertisements and offers of very high relevance to their needs while the users are served ads relevant to their interests.
It performs an all-in-one function as the platform combining Truecaller services for Business Messaging, contextual advertising, etc. with one view, everything and campaigns can be managed efficiently.
The AI engine is trained continuously by analyzing changing user behavior patterns enabling brands to adapt their engagement strategies, gaining valuable insight for their next marketing program.
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The platform thus has three main modules that engage AI: Discover, Engage and Perform, all working to achieve various functions along the line of the marketing funnel.
In early trials, adVantage achieved impressive results, marking a further 50% increase in CTRs and engaging more than 200 million users since then. Particularly strong spikes in such industries as automotive, fintech, edtech and e-commerce were witnessed. Truecaller business messaging platform open rates went up by 400%, signaling the effectiveness of the platform.
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In the words of Rishit Jhunjhunwala, Global CEO of Truecaller, the move towards personalized relevance is changing the face of marketing, AdVantage would be the heart of scalable growth for the businesses. Platform Lead Liniker Seixas explained that by continuously learning from experience, campaigns become more and more efficient providing enhanced value for the money. Truecaller is looking to grow adVantage further across several applications in order to assist partners in better engaging audiences in their efforts to convert interest into actual commercial success.
Founded in 2009 and with its headquarters in Stockholm, Truecaller has grown to have over 450 million active users worldwide with over a billion downloads and billions of unsolicited calls blocked every year, it remains an eminent name in secure and efficient communication solutions.
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Disclaimer: This article is for informational purposes only. Results may vary. Always verify details with official Truecaller sources before making decisions.
