Apple iPhone 17 series, iPhone Air, Apple Watch 11, and AirPods Pro 3 on sale begins Sept 19 with EMI, discounts, and cashback offers. [Photo Source: Apple]
Apple has officially launched the iPhone 17 lineup in India. The new series includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air. Alongside, Apple also unveiled Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3.
The sale of these devices begins on September 19, with pre-orders already live since September 12. Apple’s announcement has set off a frenzy among fans, who are expected to queue outside Apple stores across India.
The biggest highlight of Apple’s “Awe Dropping” event was the ultra-slim iPhone Air. Tim Cook introduced it as the thinnest iPhone ever, measuring just 5.6mm in thickness. This device aims to combine premium design with high performance, setting a new benchmark for Apple’s future smartphones.
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Apple has slightly raised prices for the iPhone 17 lineup compared to the iPhone 16 series. Here are the official prices in India:
iPhone 17 (256GB): Rs 82,900
iPhone 17 Pro (256GB): Rs 1,34,900
iPhone 17 Pro Max (256GB): Rs 1,49,900
iPhone Air: Rs 1,19,900
Despite the price hike, Indian customers will still pay more than buyers in the US and Dubai, where Apple products are cheaper.
The iPhone 17 lineup will be available at Apple’s flagship retail stores in Mumbai, Delhi, Bengaluru, and Pune. Apple is also expected to open a new store in Noida and a second one in Mumbai next year.
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Apart from Apple stores, the devices will be sold on the Apple Online Store and e-commerce platforms such as Amazon, Flipkart, and Blinkit. Customers can also buy them through Apple-authorised retailers like Croma, Vijay Sales, Reliance Digital, and Ingram Micro India.
Apple has teamed up with retailers to provide attractive EMI and cashback offers:
Croma: Instant discount of Rs 6,000 and six-month no-cost EMI on iPhone 17 models.
Ingram Micro India: Up to 24 months of free EMI on iPhones, along with a Rs 7,000 exchange bonus on the 17 series and Air.
Vijay Sales: Instant discount of Rs 6,000 on iPhone 17, Rs 4,000 on Pro models, and low-cost EMI starting at Rs 4,471/month. The iPhone Air has a Rs 4,000 instant discount on SBI Credit Cards.
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Apple’s India push has become stronger with the iPhone 17 series. Long queues at Apple’s Delhi and Mumbai stores signal rising demand. More importantly, Apple has been expanding its “Made in India” manufacturing program. It is projected that a greater percentage of he iPhone 17 series will be made in India as opposed to earlier versions.
This not only reduces costs but also enhances Apple's supply chain beyond China. For Indian customers, it might mean faster deliveries and improved availability.
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