Apple has confirmed the iPhone 17 launch date in India as 9 September 2025, when the company will host its “Awe Dropping” event. The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a brand-new device called the iPhone 17 Air- which takes the place of the previous Plus series- will all be a part of the portfolio.
This year’s iPhone series is not just about higher pricing but also a new strategy. Apple is betting big on the iPhone 17 Air to attract Indian buyers who want something premium but slightly more affordable than the Pro models.
iPhone 17 Price in India
The iPhone 17 price in India is expected to start at ₹79,990 for the base version. The iPhone 17 Pro may cost around ₹1,24,990. Apple’s most premium model, the iPhone 17 Pro Max, could be priced between ₹1,59,990 and ₹1,64,990, making it one of the costliest iPhones ever sold in India.
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The new iPhone 17 Air is expected at around ₹99,990. This model is set to bridge the gap between the standard iPhone 17 and the Pro models. By replacing the discontinued Plus series, the Air could become Apple’s key offering for Indian buyers.
What to Expect From iPhone 17 Series?
Apple is expected to introduce slimmer designs, iOS 26, and the powerful A19 chipset in the iPhone 17 lineup. 120Hz ProMotion OLED panels, which were previously only found on Pro models, might now be found on all of them.
With a 6.6-inch OLED screen and a single 48MP rear camera, the iPhone 17 Air may be more portable without sacrificing performance. The most cutting-edge performance and camera features are expected to be offered by the Pro Max model.
Why iPhone 17 Air Is the Real Game-Changer
While the Pro Max grabs headlines for its price, the iPhone 17 Air could be Apple’s real bet in India. At under ₹1 lakh, it offers premium features without touching the Pro Max’s steep price tag. For Indian buyers who want a high-end iPhone without going overboard, the Air may become the most popular pick.
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What iPhone 17 Means for Indian Buyers?
Apple’s pricing continues to position the iPhone as a luxury product in India. With every model priced higher, the brand is clearly targeting the premium segment. But the introduction of the iPhone 17 Air gives Indian consumers a new mid-premium choice, making it easier for them to own the latest iPhone without stretching to Pro Max prices.
As sales open after 19 September, all eyes will be on whether Apple’s pricing strategy and the new Air model can convince Indian buyers that the iPhone 17 is worth the premium.
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